Business Development Executive - Rooftop Solar Projects - C&I

Artha Energy Resoures • Full-time • Delhi • 2d ago

Role Definition:

The Business Development Executive is responsible for generating revenue for Artha Energy Resources LLP by sourcing qualified leads and converting them into successful contracts within the Solar Rooftop (C&I) segment.

Candidate must have 2 - 4 years of experience in Business Development / Sales in Solar, Renewable Energy, or C&I sectors.

Key Responsibilities & Deliverables:

Data Sourcing & Management
- Source accurate contact details of decision-makers (Purchase, Sustainability, Maintenance, and C-level executives) from industries such as FMCG, Automobile, Industrial Products, Polymers, Agriculture, Pharma, Warehousing, and Data Centers.
- Use online sources (Lusha, LinkedIn,, Google), offline networks, company database, and CRM .
- Maintain and update internal databases in the prescribed format.
- Cold-call and follow up with prospective customers to collect data for savings sheet preparation.
Sales Meetings
- Conduct structured research on target clients, prepare ROI analysis, and create budgetary proposals.
- Lead client meetings to:
  - Understand electricity consumption patterns and capex willingness.
  - Position Artha Energy Resources as the preferred partner.
  - Generate requirements for industrial-scale solar projects.
Sales Proposals
- Prepare customized presentations aligned to client requirements.
- Coordinate with operations to deliver techno-commercial proposals.
Sales Conversion
- Negotiate and close deals on a win-win basis.
- Ensure profitability index is maintained as per management guidelines.
Client Coordination
- Draft professional emails to document discussions with clients.
- Act as a bridge between client and internal operations team from contract signing to project completion.

Performance Metrics (KPIs):

Number of client meetings per week and month.
Number of leads converted per month.
Monthly revenue generated.

Must Have:

Graduate in Engineering/Commerce/Management; MBA preferred.
2 - 4 years of experience in Business Development / Sales in Solar, Renewable Energy, or C&I sectors.
Strong research, communication, and negotiation skills.
Proficiency in MS Office, CRM tools (preferably Pipedrive), and online lead-generation platforms.
Ability to work in a fast-paced environment with revenue accountability.