Purpose of the Job<\/span><\/b>
<\/p>
The Brand Manager will be responsible for building and strengthening the
Loom Solar brand across online and offline channels. The role involves managing
brand campaigns, digital marketing coordination, product positioning, dealer
branding, influencer collaborations, and customer engagement initiatives to
increase brand awareness, lead generation, and market share.
<\/p>
The ideal candidate should have strong experience in consumer branding,
digital marketing, campaign execution, and data -driven marketing strategies.
<\/p>
Key Responsibilities<\/span>
<\/h1>
Brand Strategy & Positioning
<\/h3>
Develop
and execute brand -building strategies aligned with company goals.<\/span>
<\/li>Create
strong brand positioning for solar panels, batteries, and inverter
products.<\/span>
<\/li>Ensure
consistent brand communication across all customer touchpoints.<\/span>
<\/li>Monitor
competitor branding, pricing, and market trends.<\/span>
<\/li><\/ul>Marketing Campaign Management
<\/h3>
Plan
and execute ATL, BTL, and digital marketing campaigns.<\/span>
<\/li>Manage
product launches, seasonal campaigns, and promotional activities.<\/span>
<\/li>Coordinate
with creative agencies, production teams, and vendors.<\/span>
<\/li>Track
campaign ROI and optimize performance.<\/span>
<\/li><\/ul>Digital & Social Media Branding
<\/h3>
Improve
brand visibility on YouTube, Instagram, Facebook, LinkedIn, and Google.<\/span>
<\/li>Work
with performance marketing teams to improve traffic, leads, and
conversions.<\/span>
<\/li>Manage
influencer marketing and creator collaborations.<\/span>
<\/li>Monitor
online reputation and customer sentiment.<\/span>
<\/li><\/ul>Dealer & Channel Branding
<\/h3>
Execute
dealer branding activities including glow sign boards, brochures, display
units, and showroom branding.<\/span>
<\/li>Support
channel partners with marketing materials and campaigns.<\/span>
<\/li>Standardize
branding across distributor and dealer networks.<\/span>
<\/li><\/ul>Content & Communication
<\/h3>
Coordinate
with content, video, and design teams for high -quality marketing assets.<\/span>
<\/li>Ensure
strong storytelling for product benefits, customer success stories, and
solar awareness.<\/span>
<\/li>Manage
PR activities, media coverage, and awards participation.<\/span>
<\/li><\/ul>Market Research & Analytics
<\/h3>
Analyze
customer insights, brand awareness, and campaign effectiveness.<\/span>
<\/li>Monitor
website traffic, brand search trends, and social media engagement.<\/span>
<\/li>Prepare
monthly brand performance reports and recommendations.<\/span>
<\/li><\/ul><\/span>
<\/div>Key Performance Indicators (KPIs)<\/span>
<\/h1>
Brand
awareness growth<\/span>
<\/li>Website
traffic growth<\/span>
<\/li>Lead
generation contribution<\/span>
<\/li>Social
media engagement and followers<\/span>
<\/li>YouTube
subscribers and views<\/span>
<\/li>Campaign
ROI<\/span>
<\/li>Dealer
branding coverage<\/span>
<\/li>Brand
search growth<\/span>
<\/li>PR/media
mentions<\/span>
<\/li>Customer
acquisition cost (CAC)<\/span>
<\/li><\/ul>
<\/div><\/span>
Requirements<\/h3>
Required Skills<\/span>
<\/h1>
Strong
understanding of branding and consumer marketing<\/span>
<\/li>Knowledge
of digital marketing and performance marketing<\/span>
<\/li>Expertise
in social media platforms and analytics<\/span>
<\/li>Creative
thinking and storytelling ability<\/span>
<\/li>Campaign
planning and execution<\/span>
<\/li>Vendor
and agency management<\/span>
<\/li>Strong
communication and presentation skills<\/span>
<\/li><\/ul>
<\/div><\/span>
<\/div>Preferred Qualifications<\/span>
<\/h1>
MBA in
Marketing / Branding / Digital Marketing<\/span>
<\/li>5–10
years experience in brand management, preferably in consumer durable,
electronics, EV, solar, or D2C brands<\/span>
<\/li>Experience
handling large -scale digital campaigns<\/span>
<\/li>Knowledge
of Google Analytics, Meta Ads, SEO, and YouTube marketing preferred<\/span>
<\/li><\/ul><\/span>
<\/div>
<\/div><\/span>
Benefits<\/h3>
What Loom Solar Offers<\/span>
<\/h1>
Opportunity
to build a national solar brand<\/span>
<\/li>Fast -growth
and entrepreneurial work culture<\/span>
<\/li>High
ownership and leadership exposure<\/span>
<\/li>Performance -driven
rewards and career growth<\/span>
<\/li>Exposure
to digital -first brand building in renewable energy<\/span>
<\/li><\/ul> 