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Develop and execute marketing strategies for Solar Rooftop solutions in both B2C and B2B markets.
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Drive lead generation campaigns through digital, offline, and on-ground channels.
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Conduct market research to identify customer needs, industry trends, and competitor activities.
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Build and manage branding and promotional activities to increase market presence.
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Collaborate with the sales team to design sales enablement tools and presentations.
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Manage digital marketing initiatives including SEO, SEM, email campaigns, and social media presence.
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Plan and execute events, exhibitions, and roadshows to promote solar rooftop products.
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Prepare and monitor marketing budgets ensuring ROI-driven campaigns.
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Track, analyze, and report on the performance of marketing initiatives.
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Establish strategic partnerships with vendors, agencies, and industry stakeholders.