How you will contribute as part of the TRCA team:
The Coordinator, Digital Media Strategies and Marketing supports the coordination, development and delivery of digital marketing programs, campaigns, and initiatives to drive brand awareness and engagement across a variety of platforms.
Major Responsibilities:
Develops and executes digital media strategies that support TRCA’s business objectives, with a strong emphasis on engaging, high-quality visual storytelling across social media platforms
Plans, captures, and produces compelling photo and video content for use across TRCA’s digital channels, including social media, websites, and promotional campaigns
Attends and documents TRCA’s signature events, programs, and key initiatives across the jurisdiction to create timely, relevant, and impactful content
Collaborates closely with internal teams to identify storytelling opportunities and translate complex projects and initiatives into accessible, audience-focused digital content
Manages the end-to-end content creation process, including concept development, scripting, filming, editing, and publishing, ensuring alignment with TRCA’s brand standards and accessibility requirements
Monitors social media platforms and digital channels, responding to comments and inquiries in a timely and professional manner while fostering positive audience engagement
Analyzes digital performance metrics and campaign results to inform continuous improvement and optimize content strategy
Supports website and social media content updates, including event promotions, program information, and campaign assets
Contributes to the development of best practices, tools, and processes to enhance the efficiency, quality, and innovation of digital communications
What will you need to succeed:
Education (degree/diploma/certifications/licenses)
Post-secondary diploma or degree in Marketing, Communications or a related field
Experience
2+ years experience in marketing, social media content coordination and/or communications or a related field
Knowledge/Skill/Ability - Competencies
Strong proficiency with all relevant social media platforms to generate content
Basic knowledge of HTML, CSS and image manipulation tools such as Photoshop
Ability to prioritize and take action on the needs of both internal and external customers
Proficiency in MS Office suite including online software such as MS teams, WebEx, and SharePoint
Influences decisions by presenting technical information and evidence in an appealing and easy to understand manner
Identifies new opportunities for developing new internal and external customer bases
Anticipates future internal and external customer needs and incorporates them into goal setting, products, and services
Demonstrated ability to proactively identify problems in a timely manner, seeking the appropriate level of support to solve issues
