Digital Marketing Associate

Jobberman • Full-time • Lagos, Lagos • 1m ago

Responsibilities

Develop and execute integrated digital marketing campaigns to promote renewable energy products and training programs.
Create and schedule engaging content across social media platforms including LinkedIn, Instagram, Facebook, X, TikTok, and YouTube.
Manage and optimize website content to ensure it remains current, engaging, and search engine friendly.
Plan and implement email marketing campaigns and marketing automation workflows to nurture leads.
Support lead generation initiatives through a mix of organic and paid digital marketing strategies.
Monitor and optimize campaign performance using analytics tools such as Google Analytics, Meta Business Suite, and LinkedIn Analytics.
Collaborate with Sales and Business Development teams to design digital campaigns that generate qualified leads.
Produce and coordinate multimedia content including graphics, short videos, blogs, newsletters, and customer success stories.
Monitor online conversations and engage with customers to strengthen brand awareness and reputation.
Conduct competitor analysis and market research to identify new digital marketing opportunities.
Track key performance indicators (KPIs) and prepare weekly and monthly digital marketing performance reports.
Ensure all digital marketing activities align with Techbrandex Energy's brand guidelines and corporate communication strategy.

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