About the Role<\/b>
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At Loom Solar, we believe people don't buy solar panels—they buy freedom from electricity
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bills, energy independence, and a better future for their family.
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We are looking for a Storyteller<\/b> who can turn complex solar technology into simple,
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emotional, and engaging stories that millions of people want to watch, share, and remember.
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This person will become the voice of Loom Solar across YouTube, Instagram, LinkedIn, X,
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podcasts, and other digital platforms.
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The ideal candidate understands how to combine psychology, business, filmmaking, and
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storytelling to build India's most loved home energy brand.
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Mission
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Build Loom Solar into India's most trusted home energy brand<\/b> by creating stories that
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educate, inspire, and influence millions of homeowners, dealers, distributors, installers, and
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entrepreneurs.
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Key Responsibilities
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1. Build Brand Stories<\/b>
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•<\/span> <\/span>Create compelling stories around customers, dealers, distributors, and installers.
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•<\/span> <\/span>Turn real customer experiences into viral content.
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•<\/span> <\/span>Simplify technical concepts into relatable stories.
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•<\/span> <\/span>Develop a consistent Loom Solar brand narrative.2. Content Strategy<\/b><\/span>
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•<\/span> <\/span>Create storytelling content for:
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o<\/span> <\/span>YouTube
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o<\/span> <\/span>Instagram Reels
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o<\/span> <\/span>LinkedIn
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o<\/span> <\/span>Facebook
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o<\/span> <\/span>X
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o<\/span> <\/span>Podcasts
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o<\/span> <\/span>Website
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o<\/span> <\/span>Email campaigns
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•<\/span> <\/span>Plan a monthly storytelling calendar aligned with product launches and campaigns.
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3. Founder Storytelling<\/b>
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•<\/span> <\/span>Write speeches, interviews, podcasts, and social posts for the founder.
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•<\/span> <\/span>Identify founder experiences that inspire entrepreneurs and customers.
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•<\/span> <\/span>Build the founder into a thought leader in renewable energy.
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4. Customer Storytelling<\/b>
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Develop stories such as:
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•<\/span> <\/span>Family saves ₹50,000 annually with solar.
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•<\/span> <\/span>Village becomes energy independent.
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•<\/span> <\/span>Dealer grows from ₹10 lakh to ₹5 crore.
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•<\/span> <\/span>Installer transforms his livelihood.
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•<\/span> <\/span>Homeowner achieves uninterrupted power backup.
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5. Script Writing<\/b>
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Write scripts for:
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•<\/span> <\/span>Product launch videos
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•<\/span> <\/span>Documentary -style films
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•<\/span> <\/span>Customer testimonials
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•<\/span> <\/span>Dealer success stories
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•<\/span> <\/span>Recruitment videos
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•<\/span> <\/span>Employer branding
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•<\/span> <\/span>Sales campaigns
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•<\/span> <\/span>Training content
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6. Research<\/b>
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Study:<\/span>•<\/span> <\/span>Viral storytelling trends
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•<\/span> <\/span>Consumer psychology
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•<\/span> <\/span>Renewable energy market
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•<\/span> <\/span>Competitor campaigns
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•<\/span> <\/span>Indian cultural insights
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•<\/span> <\/span>Audience behavior across digital platforms
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7. Collaboration<\/b>
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Work closely with:
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•<\/span> <\/span>Video production
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•<\/span> <\/span>Design
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•<\/span> <\/span>Sales
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•<\/span> <\/span>Product team
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•<\/span> <\/span>Dealer network
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•<\/span> <\/span>Customer support
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•<\/span> <\/span>Founder
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•<\/span> <\/span>Performance marketing
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Key Deliverables
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Every month:
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•<\/span> <\/span>20–30 short -form story videos
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•<\/span> <\/span>4–8 YouTube story videos
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•<\/span> <\/span>10 customer success stories
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•<\/span> <\/span>5 dealer success stories
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•<\/span> <\/span>4 founder videos
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•<\/span> <\/span>8 LinkedIn storytelling posts
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•<\/span> <\/span>2 documentary -style brand films
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•<\/span> <\/span>Story bank with 100+ customer and dealer narratives
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Requirements<\/h3>
Storytelling<\/b>
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•<\/span> <\/span>Emotional storytelling
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•<\/span> <\/span>Narrative building
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•<\/span> <\/span>Story structure
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•<\/span> <\/span>Character development
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•<\/span> <\/span>Script writing•<\/span> <\/span>Brand storytelling
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Marketing<\/b>
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•<\/span> <\/span>Consumer psychology
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•<\/span> <\/span>Branding
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•<\/span> <\/span>Digital marketing
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•<\/span> <\/span>Content strategy
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•<\/span> <\/span>Social media growth
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•<\/span> <\/span>Personal branding
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Creative<\/b>
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•<\/span> <\/span>Copywriting
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•<\/span> <\/span>Interviewing
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•<\/span> <\/span>Creative thinking
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•<\/span> <\/span>Visual storytelling
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•<\/span> <\/span>Documentary thinking
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Tools<\/b>
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•<\/span> <\/span>ChatGPT
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•<\/span> <\/span>Notion
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•<\/span> <\/span>Google Workspace
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•<\/span> <\/span>Canva
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•<\/span> <\/span>Adobe Premiere (basic understanding)
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•<\/span> <\/span>CapCut
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•<\/span> <\/span>AI video tools (Runway, Veo, etc.)
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Benefits<\/h3>
What we offer?
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Freedom : We allow you freedom to “follow your passion”
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Opportunity to work with India’s fastest growing SMB Company
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Regular Training of Professional Skills such as Leadership, Problem Solving and Product
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offerings.
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Multifold chances increase to build the career in Solar Energy Sector
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Exponential Growth in Salary and other remuneration
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Great learning curve and hand on experience with leadership team about solar in future
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