Direct Marketing Campaign Manager - Must have experience in Fintech environment

BA Personnel • Full-time • Gauteng • 1w ago

Introduction

As specialists in our field, BA Personnel boasts extensive expertise in matching exceptional talent with niche and specialized roles, spanning national and global markets. Our reputation is built on attracting and representing high – calibre candidates who excel in their professions

The Direct Marketing Campaign Manager will be responsible for the strategy, management and execution of all marketing activities and campaigns relating to the online platform with a strong focus on digital targeting and marketing

Duties & Responsibilities

Plan, develop, manage, and optimize marketing campaigns (once-off and always-on), for the Online platform
Plan, develop and manage the content strategy including format, channel and frequency for the Online platform
Drive audience segmentation within the platform from existing client base and execute continuous up-and-cross sell campaigns
Ensure all deliverables are up to standard and aligned with online brand
Monitor the progress of ongoing content and marketing campaigns and report on the effectiveness of the marketing initiatives.
This includes running A/B tests and continuously optimizing email and social media campaigns for acquisition and conversions
Engage with the sales and development team to implement and utilize strategy and functionality
Track and monitor campaign performance, prepare reports, provide actionable insights, and suggest
improvements based on findings

Desired Experience & Qualification

Bcom Degree (Marketing / digital related qualification)
A minimum of 3 years’ experience within a similar role
Strong experience in running data-driven campaigns across for different channels
Experience in Fintech platform marketing

Competencies:
An understanding and passion for the financial markets/funds/securities
Be sufficient in independent research.
Advanced competency to the MS Office suite required
Team player
Strong project management skills
Ability to generate impactful campaigns
Ability to measure and report on success of campaigns
Understanding of the online / fintech space