Marketing Manager - Solar Industry

Flink Recruit Pretoria • Full-time • Pretoria • 6d ago

Introduction

Our Client is looking for a Marketing Manager, located in Midrand.

The Group Marketing Manager is responsible for overseeing the marketing strategies and initiatives of a company across multiple brands and business units. This role involves coordinating with various teams to ensure consistent brand messaging, optimizing marketing campaigns, and driving growth through innovative marketing solutions.

Duties & Responsibilities

MARKETING MANAGEMENT RESPONSIBILITIES
Strategic Planning and Execution Develop and implement comprehensive marketing strategies that align with the company’s goals and objectives.
Oversee the planning and execution of marketing campaigns across different brands or business units.
Monitor market trends and competitor activities to identify opportunities and threats.
Team Leadership and Development Lead, mentor, and manage a team of marketing professionals. Foster a collaborative and high-performance culture within the marketing team.
Provide guidance and support for career development and growth of team members.
Brand Management Ensure consistent brand messaging and positioning across all marketing channels and materials.
Manage brand identity and maintain brand standards.
Oversee the development and implementation of brand strategies for multiple brands or business units.
Campaign Management Plan, execute, and optimize multi-channel marketing campaigns (digital, print, social media, etc.).
Coordinate with internal teams and external agencies to deliver impactful campaigns.
Track and analyse campaign performance, making data-driven decisions to improve results. Budget Management Develop and manage marketing budgets for different brands or business units.
Ensure efficient allocation of resources to maximize ROI on marketing spend.
Monitor and report on budget performance, adjusting as necessary.
Market Research and Analysis Conduct market research to identify customer needs, preferences, and trends.
Analyse data to inform marketing strategies and campaign decisions.
Stay updated on industry developments and best practices.
Stakeholder Collaboration Collaborate with senior leadership to align marketing strategies with business objectives. Work closely with sales, product development, and other departments to ensure cohesive marketing efforts.
Build and maintain relationships with external partners, vendors, and agencies.
Performance Measurement Establish KPIs and metrics to measure the effectiveness of marketing initiatives.
Use analytics tools to track performance and generate reports for senior management. Continuously evaluate and improve marketing strategies based on performance data.
RESPONSIBILITIES BREAKDOWN SOCIAL MEDIA POSTS
The following social media platforms are to be updated on a weekly basis Both Parties agree that the social media posts shall be done on every Monday Social media platforms include; Facebook Instagram TikTok Twitter / X YouTube LinkedIN
WEBSITE MAINTENANCE
Service Provider is to do routine maintenance on group websites Plugins monitored Updated content / approved changes to be implemented Reports of all information pertaining to maintenance of websites to be submitted
WEBSITE SEO
Monitoring and actioning keyword research, competitors’ analysis, updating SEO’s and tactics with current SEO strategies Reports of all information pertaining to SEO to be submitted
EVENT PLANNING
Assisting in attendance to all relevant Shows and Exhibitions Ensuring updated list of current Shows and Exhibitions are communicated and recommended Event planning breakdown includes; planning event, design of event marketing material required, list of products to showcase at event, ensuring employee entrance requirements are met, scheduling event notifications to all relevant stakeholders
NEW WEBSITES
Full life cycle of creating new websites