Introduction

Our Client is looking for a Marketing Manager, located in Midrand.

The Group Marketing Manager is responsible for overseeing the marketing strategies and initiatives of a company across multiple brands and business units. This role involves coordinating with various teams to ensure consistent brand messaging, optimizing marketing campaigns, and driving growth through innovative marketing solutions.

Duties & Responsibilities

  • MARKETING MANAGEMENT RESPONSIBILITIES
  • Strategic Planning and Execution Develop and implement comprehensive marketing strategies that align with the company’s goals and objectives.
  • Oversee the planning and execution of marketing campaigns across different brands or business units.
  • Monitor market trends and competitor activities to identify opportunities and threats.
  • Team Leadership and Development Lead, mentor, and manage a team of marketing professionals. Foster a collaborative and high-performance culture within the marketing team.
  • Provide guidance and support for career development and growth of team members.
  • Brand Management Ensure consistent brand messaging and positioning across all marketing channels and materials.
  • Manage brand identity and maintain brand standards.
  • Oversee the development and implementation of brand strategies for multiple brands or business units.
  • Campaign Management Plan, execute, and optimize multi-channel marketing campaigns (digital, print, social media, etc.).
  • Coordinate with internal teams and external agencies to deliver impactful campaigns.
  • Track and analyse campaign performance, making data-driven decisions to improve results. Budget Management Develop and manage marketing budgets for different brands or business units.
  • Ensure efficient allocation of resources to maximize ROI on marketing spend.
  • Monitor and report on budget performance, adjusting as necessary.
  • Market Research and Analysis Conduct market research to identify customer needs, preferences, and trends.
  • Analyse data to inform marketing strategies and campaign decisions.
  • Stay updated on industry developments and best practices.
  • Stakeholder Collaboration Collaborate with senior leadership to align marketing strategies with business objectives. Work closely with sales, product development, and other departments to ensure cohesive marketing efforts.
  • Build and maintain relationships with external partners, vendors, and agencies.
  • Performance Measurement Establish KPIs and metrics to measure the effectiveness of marketing initiatives.
  • Use analytics tools to track performance and generate reports for senior management. Continuously evaluate and improve marketing strategies based on performance data.
  • RESPONSIBILITIES BREAKDOWN SOCIAL MEDIA POSTS
  • The following social media platforms are to be updated on a weekly basis Both Parties agree that the social media posts shall be done on every Monday Social media platforms include; Facebook Instagram TikTok Twitter / X YouTube LinkedIN
  • WEBSITE MAINTENANCE
  • Service Provider is to do routine maintenance on group websites Plugins monitored Updated content / approved changes to be implemented Reports of all information pertaining to maintenance of websites to be submitted
  • WEBSITE SEO
  • Monitoring and actioning keyword research, competitors’ analysis, updating SEO’s and tactics with current SEO strategies Reports of all information pertaining to SEO to be submitted
  • EVENT PLANNING
  • Assisting in attendance to all relevant Shows and Exhibitions Ensuring updated list of current Shows and Exhibitions are communicated and recommended Event planning breakdown includes; planning event, design of event marketing material required, list of products to showcase at event, ensuring employee entrance requirements are met, scheduling event notifications to all relevant stakeholders
  • NEW WEBSITES
  • Full life cycle of creating new websites

Package & Remuneration

R30 000 - R40 000 CTC

Our Location

Flink Recruit PretoriaPinister Ave 18th St Workspace Offices, 0081 Pretoria, South Africa
Commute Time
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