About Sembcorp
Sembcorp is a leading energy and
urban solutions provider headquartered in Singapore. Led by its purpose to drive
energy transition, Sembcorp delivers sustainable energy solutions
and urban developments by leveraging its sector expertise and global track
record.
Join us in shaping a
sustainable energy future
Drive
Asia’s energy transition with us! Our Gas & Related Services segment is a key growth engine, delivering reliable and efficient energy to industries and communities across multiple
countries. We support Asia’s growing energy needs while advancing the shift to
a lower-carbon future.
About the Role
Marketing and partnerships play an important role in supporting customer
engagement, brand presence, and business growth across the Singapore Energy
Business. Working closely with the Singapore Energy Business and Corporate
Affairs, you will lead the planning and execution of marketing initiatives and
partnership programmes that strengthen customer relationships, enhance market
presence, and deliver commercial outcomes. You will oversee the Marketing &
Partnerships function for one of the business units under the Singapore Energy
Business and drive its success.
Key Responsibilities
Marketing & Customer Growth
- Develop and
execute the marketing strategy, go-to-market plans, campaign roadmap,
brand positioning, and channel mix for the customer segments.
- Drive customer
acquisition, engagement, and retention through digital marketing,
partnership marketing, referral programmes, and community outreach
initiatives.
- Develop compelling
customer value propositions and brand positioning.
- Lead the launch of
new products, services, partnerships, and promotional campaigns.
- Oversee SEO, SEM
and AEO initiatives to improve brand visibility, website performance, and
customer acquisition.
Partnerships & Business Development
- Develop and
execute partnership strategies to drive customer growth and market
expansion.
- Identify,
negotiate, onboard, and manage strategic partners, including businesses,
affinity groups, trade associations, resellers and ecosystem partners.
- Develop reseller,
referral, and co-marketing programmes to generate leads and revenue.
- Conduct regular
business reviews and performance tracking with key partners.
- Explore and
develop partnership opportunities that strengthen customer engagement,
acquisition, loyalty and commercial growth.
Performance & Market Insights
- Monitor market
developments, consumer trends, competitor activities, and emerging
opportunities.
- Track marketing
and partnership performance through dashboards and analytics.
- Analyse campaign
effectiveness and recommend improvements to maximise ROI and business
outcomes.
- Present regular
performance updates and growth recommendations to management.
Stakeholder Management & Leadership
- Manage agencies,
vendors, and external partners to ensure effective campaign delivery.
- Collaborate
closely with Singapore Energy Business, Sales, Operations, Customer
Experience and Corporate Affairs teams to achieve business objectives.
What you will bring
- 6-10 years'
experience in B2C marketing,
partnerships, business development, growth marketing, or customer
acquisition roles.
- Proven track
record in customer acquisition, go-to-market execution and commercial
growth.
- Strong knowledge
of Digital Marketing, including SEO, SEM, AEO, social media, paid media
and content marketing.
- Experience
managing partnership, reseller, referral, or channel marketing programmes.
- Strong analytical
and data-driven mindset, with the ability to translate insights into
business outcomes.
- Excellent
communication, presentation, stakeholder management and writing skills.
- Experience in
energy, utilities, telecommunications, retail, e-commerce, financial
products, consumer products, or related sectors will be advantageous.
- Experience
managing agencies and delivering integrated marketing campaigns across
multiple channels will be advantageous.
Our Culture at Sembcorp
At Sembcorp, our culture is shaped
by a strong set of shared behaviours that guide the way we work and uphold our
commitment to driving the energy transition.
We foster an institution-first
mindset, where the success of Sembcorp takes precedence over individual
interests. Collaboration is at the heart of what we do, as we work seamlessly
across markets, businesses, and functions to achieve our goals together. Accountability
is a core principle, ensuring that we take ownership of our commitments and
deliver on them with integrity and excellence. These values define who we are
and create a workplace where our people can thrive while making a meaningful
impact on driving energy transition.
Join us in making a real impact!
