Council on Energy, Environment and Water (CEEW), New Delhi
Communications Associate
Terms of reference
At CEEW, we are deliberate about what we stand for (and what we don’t stand for!) as an employer. So, if the below description strikes a chord, we would love to hear from you!
At CEEW, we build careers in public policy
We offer strong visionary leadership – with emphasis on research and impact at scale
We actively promote leadership by initiative
We celebrate talent and ambition
You will be surrounded by smart people who will challenge you and help you grow
You will learn faster than your peers in other organisations
Curiosity and irreverence, as well as responsibility, come together at CEEW
You will get above-market remuneration
We provide a safe space for all
At CEEW, your life is your example for others
Communications Associate (Rooftop solar)
Job location
New Delhi, India
Reporting to
Communications Manager and Programme Lead
Purpose
To accelerate the rooftop solar deployment, CEEW proposes to bring together multiple stakeholders to implement innovative solutions towards building consumer awareness, demand aggregation through innovative business models, increased access to low-cost capital and ease of deployment. CEEW will implement innovative consumer awareness campaigns across three states, to understand and help overcome the real and perceived biases among consumers.
The main purpose of this role is to lead the communication activities for this project. The ideal candidate would have proven ability to effectively coordinate with a range of stakeholders, some experience in executing communications campaigns, and exceptional project management skills.
The candidate will have the opportunity to work with top policy researchers to bring sustainability from the margins to the mainstream and get exposure to the inner workings of one of India’s leading think tanks.
In addition to the duties and responsibilities below, the individual should be prepared, as and when necessary, to take on additional responsibilities.
Job duties and accountabilities
Primary responsibilities
Lead/co-lead the conceptualisation, content and design of all collateral, including websites and dashboards, if any.
Identify and engage with external vendors, partners, influencers, agencies and collaborate with other members of our outreach team on executing outputs planned as part of the communications strategy of the project and campaigns.
Lead/co-lead on events process to execute dialogues, roundtable discussions, webinars under the project, and provide on-ground support in the cities of implementation.
Work closely with the media team to identify media opportunities and coordinate on media outreach in campaign states/cities.
Develop content for collateral, press releases, social media, videos among others, as required.
Ensure that tone and messaging of every output is consistent with the overall project communications strategy.
Ensure strict adherence to CEEW’s brand guidelines and quality control as per CEEW’s standards.
Secondary responsibilities
Explore emerging formats, platforms and mediums for CEEW to publicise its research and mainstream sustainability.
Support the outreach team on content-related and coordination activities as and when required.
Support the Communications Manager on other special projects and institutional priorities, as and when required.
Supervise and mentor outreach consultants and interns as and when required.
Selection criteria
Qualification
Preferably Master’s/Bachelor’s degree in Strategic Communications, Public Relations, Marketing, or related fields.
Work experience and other skills
Preferably 1-6 years of work experience.
Proven ability to effectively coordinate with a range of stakeholders.
Exceptional project management skills.
Excellent writing skills and demonstrated ability to calibrate communications to resonate with internal and external target audiences.
