Key Responsibilities
<\/p>
1. Lead Generation<\/b>
<\/p>
•<\/span> <\/span>Generate qualified B2B and B2C leads through digital channels.
<\/p>
•<\/span> <\/span>Manage campaigns across Google, Meta, YouTube, LinkedIn, and WhatsApp.
<\/p>
•<\/span> <\/span>Reduce cost per lead (CPL) while increasing lead quality.
<\/p>
•<\/span> <\/span>Coordinate with inside sales and field sales teams for lead conversion.
<\/p>
2. Performance Marketing<\/b>
<\/p>
•<\/span> <\/span>Plan and execute paid advertising campaigns.
<\/p>
•<\/span> <\/span>Manage advertising budgets and ROI.
<\/p>
•<\/span> <\/span>Optimize campaigns based on conversion data.
<\/p>
•<\/span> <\/span>Conduct A/B testing for ads, landing pages, and creatives.
<\/p>
3. Website & SEO Management<\/b>
<\/p>
•<\/span> <\/span>Improve website traffic through SEO.
<\/p>
•<\/span> <\/span>Increase keyword rankings related to solar products.
<\/p>
•<\/span> <\/span>Optimize landing pages for higher conversions.
<\/p>
•<\/span> <\/span>Monitor website performance and user experience.
<\/p>
4. Content Marketing<\/b>
<\/p>
•<\/span> <\/span>Develop blogs, videos, case studies, and educational content.
<\/p>
•<\/span> <\/span>Support dealer and distributor acquisition campaigns.
<\/p>
•<\/span> <\/span>Build content strategy around solar awareness and customer education.
<\/p>
•<\/span> <\/span>Coordinate with video and creative teams.
<\/p>
5. Social Media Management<\/b><\/span>•<\/span> <\/span>Manage Facebook, Instagram, LinkedIn, YouTube, and X.
<\/p>
•<\/span> <\/span>Increase followers, engagement, and brand visibility.
<\/p>
•<\/span> <\/span>Build employer branding content.
<\/p>
•<\/span> <\/span>Monitor customer feedback and online reputation.
<\/p>
6. Marketing Automation & CRM<\/b>
<\/p>
•<\/span> <\/span>Manage lead nurturing workflows.
<\/p>
•<\/span> <\/span>Integrate digital campaigns with CRM.
<\/p>
•<\/span> <\/span>Track customer journey from lead to sale.
<\/p>
•<\/span> <\/span>Implement email and WhatsApp automation.
<\/p>
7. Analytics & Reporting<\/b>
<\/p>
•<\/span> <\/span>Track daily, weekly, and monthly KPIs.
<\/p>
•<\/span> <\/span>Prepare management dashboards.
<\/p>
•<\/span> <\/span>Analyze campaign performance.
<\/p>
•<\/span> <\/span>Recommend improvements based on data.
<\/p>
8. Dealer & Distributor Marketing Support<\/b>
<\/p>
•<\/span> <\/span>Generate dealer acquisition leads.
<\/p>
•<\/span> <\/span>Support ASM and RSM teams with local digital campaigns.
<\/p>
•<\/span> <\/span>Run geo -targeted campaigns for dealer development.
<\/p>
•<\/span> <\/span>Develop co -branded marketing programs.
<\/p>
<\/div><\/span>
Requirements<\/h3>
Education<\/b>
<\/p>
•<\/span> <\/span>MBA Marketing / Digital Marketing
<\/p>
•<\/span> <\/span>BBA + Digital Marketing Certification
<\/p>
•<\/span> <\/span>Bachelor's degree in Marketing, Business, or related field
<\/p>
Experience<\/b>
<\/p>
•<\/span> <\/span>5–10 years in Digital Marketing.
<\/p>
•<\/span> <\/span>Experience in solar, electrical, consumer durable, renewable energy, or B2B industries
<\/p>
preferred.
<\/p>
•<\/span> <\/span>Proven track record in performance marketing and lead generation.
<\/p>
<\/div>Technical Skills<\/b>
<\/p>
•<\/span> <\/span>Google Ads
<\/p>
•<\/span> <\/span>Google Analytics (GA4)
<\/p>
•<\/span> <\/span>Google Tag Manager
<\/p>
•<\/span> <\/span>Meta Ads Manager
<\/p>
•<\/span> <\/span>SEO & SEM
<\/p>
•<\/span> <\/span>CRM Management
<\/p>
•<\/span> <\/span>Email Marketing
<\/p>
•<\/span> <\/span>Marketing Automation
<\/p>
•<\/span> <\/span>WordPress
<\/p>
•<\/span> <\/span>YouTube Marketing
<\/p>
Leadership Skills<\/b>
<\/p>
•<\/span> <\/span>Data -driven decision making
<\/p>
•<\/span> <\/span>Team management
<\/p>
•<\/span> <\/span>Vendor management
<\/p>
•<\/span> <\/span>Project management
<\/p>
•<\/span> <\/span>Communication and presentation skills
<\/p>
<\/div><\/span>
Benefits<\/h3>
What we offer?<\/b>
<\/p>
Freedom to “follow your passion”
<\/p>
Opportunity to work with one of India’s fastest -growing Solar companies
<\/p>
Regular training on creative tools & AI tools
<\/p>
Growth opportunities in Finance Domain
<\/div>Performance -based incentives & salary growth
<\/p>
Hands -on exposure with leadership team
<\/p>
<\/div><\/span>
