The Regional Sales Manager (RSM) will be responsible for driving dealer/distributor sales
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growth, expanding channel network, improving market penetration, and achieving regional
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revenue targets for solar products including solar panels, lithium batteries, inverters, and
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complete solar solutions.
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The role requires strong channel sales experience, team handling capability, dealer relationship
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management, and execution excellence in the solar or electrical industry.
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Key Responsibilities
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1. Sales & Revenue Growth
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•<\/span> <\/span>Achieve monthly, quarterly, and annual sales targets
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•<\/span> <\/span>Drive primary and secondary sales in assigned region
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•<\/span> <\/span>Increase market share and dealer productivity
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•<\/span> <\/span>Monitor sales pipeline and conversion
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2. Dealer & Distributor Development
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•<\/span> <\/span>Appoint new distributors and dealers
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•<\/span> <\/span>Activate inactive dealers
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•<\/span> <\/span>Strengthen relationship with key channel partners
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•<\/span> <\/span>Conduct regular dealer visits and business reviews
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3. Team Management
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•<\/span> <\/span>Lead and manage Area Sales Managers (ASM), Territory Sales Officers (TSO), and
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Dealer Success Executives
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•<\/span> <\/span>Set targets and KPIs for team members
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•<\/span> <\/span>Conduct field coaching and performance reviews
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•<\/span> <\/span>Improve team productivity and discipline4. Market Expansion<\/span>
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•<\/span> <\/span>Identify new cities and growth markets
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•<\/span> <\/span>Expand rural and semi -urban distribution
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•<\/span> <\/span>Develop electrician, retailer, EPC, and installer network
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5. Business Planning & Execution
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•<\/span> <\/span>Prepare regional sales plan and forecasting
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•<\/span> <\/span>Execute schemes, promotions, and market campaigns
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•<\/span> <\/span>Ensure stock availability with distributors
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•<\/span> <\/span>Coordinate with operations and supply chain teams
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6. Collections & Credit Control
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•<\/span> <\/span>Ensure timely payment collections
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•<\/span> <\/span>Monitor outstanding and dealer credit limits
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•<\/span> <\/span>Reduce overdue and bad debt risk
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7. Training & Dealer Engagement
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•<\/span> <\/span>Conduct dealer meets and product training programs
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•<\/span> <\/span>Train channel partners on product features and installation basics
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•<\/span> <\/span>Improve dealer engagement and loyalty
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8. Market Intelligence
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•<\/span> <\/span>Track competitor pricing, schemes, and market activities
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•<\/span> <\/span>Share customer insights and market trends with management
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•<\/span> <\/span>Identify new product opportunities
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9. CRM & Reporting
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•<\/span> <\/span>Maintain accurate reporting in CRM
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•<\/span> <\/span>Submit sales forecast, visit reports, and MIS
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•<\/span> <\/span>Monitor team activities and productivity metrics
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Requirements<\/h3>
•<\/span> <\/span>Channel Sales Management
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•<\/span> <\/span>Dealer Network Development
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•<\/span> <\/span>Team Leadership
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•<\/span> <\/span>Negotiation & Closing
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•<\/span> <\/span>Business Planning
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•<\/span> <\/span>Relationship Management
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•<\/span> <\/span>Analytical & Reporting Skills
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•<\/span> <\/span>CRM & Excel Knowledge
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•<\/span> <\/span>Market Expansion Strategy
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Benefits<\/h3>
•<\/span> <\/span>Opportunity to build a India’s no 1 Solar Company
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•<\/span> <\/span>Fast -growth and entrepreneurial work culture
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•<\/span> <\/span>High ownership and leadership exposure
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•<\/span> <\/span>Performance -driven rewards and career growth
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•<\/span> <\/span>Exposure to build deep distribution network in Solar Industry
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