Position: Canvassing & Field Marketing Manager
Location: Brooklyn, NY
Reports to: Director of Marketing
Status: Full-time, 40 hours, 9:00am-5:00pm (some evenings/weekends will be required) Exempt
About the Position
Brooklyn SolarWorks is seeking a Canvassing & Field Marketing Manager to build and lead our field marketing program and core capabilities. This role is responsible for crafting and executing a field strategy that educates homeowners about solar, generates high-quality leads, and books appointments for our in-house sales team.
You’ll own the program end-to-end: defining the strategy, building the tools and materials, selecting software, and recruiting, training, and managing a team of canvassers who represent Brooklyn SolarWorks in neighborhoods across NYC. You’ll start the role as an individual contributor, generating solar leads and crafting the door-to-door strategy, and will then grow into managing your own team. The responsibilities listed are not exhaustive; this role is accountable for the full scope of the team’s function, including safety, strategy, execution, and leadership, ensuring alignment with business operations and organizational goals.
This role is ideal for someone who thrives in the field, loves building teams, and believes that face-to-face education is still one of the most powerful ways to earn trust.
Responsibilities:
- Plan and execute an effective field canvassing strategy to generate qualified solar leads.
- Build relationships with local businesses and community partners to generate solar educational and lead generation programming.
- Manage and coach a team of canvassers and an event coordinator to expand the impact of the field marketing capabilities.
- Create and maintain all canvassing and field marketing materials including scripts, printed collateral, gear, and budget .
- Research, recommend, and implement canvassing and lead-tracking software.
- Establish clear processes for lead capture, analysis, data accuracy, and follow-ups.
- Act as a steward of the brand in the neighborhoods we serve.
Required Qualifications:
- 3+ years of canvassing or door-to-door sales experience.
- 3+ years of team management experience (lead, motivate and develop).
- Experience with lead tracking software, CRM programs, and Google Suite.
- Strong interpersonal and customer service skills.
- Required to walk, climb stairs, and stand for long periods of time.
- Comfortable working outdoors and managing physically demanding field works such as operating in weather conditions.
- Valid NY Drivers License with a clean record.
- Bonus : Solar or renewable energy experience.
Benefits/Compensation:
- $75,000 - $85,000 + commission.
- Benefits: medical, dental, vision, and life insurance. BSW covers 100% employee premium on some medical plans.
- 401k Retirement Plan (Traditional and Roth) with 4% tiered match
- Quarterly profit-sharing bonus.
- Other benefits include: pre-tax commuter transportation, HSA, FSA, and free EAP.
- Paid time off and 11 company holidays.
About Brooklyn SolarWorks
Founded in 2015, Brooklyn SolarWorks is a solar design and installation firm focused on delivering solar built for NYC homeowners. By designing systems specifically for urban rooftops and navigating the city’s complex permitting and infrastructure, we make solar possible where others can’t. With over 3,000 installations across the five boroughs, our team is helping build a cleaner, more resilient city powered by solar energy. At Brooklyn SolarWorks you’ll find a diverse community of local New Yorkers who work hard and have fun. Our people are resourceful problem solvers full of creative ideas, committed to the team’s success, adaptable to change, and deeply passionate about helping our customers go solar.
How to Apply:
Please apply with a current resume by:
Brooklyn SolarWorks offers equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, language, religion, age, sex, national origin, citizenship, immigration status, disability status, genetics, family or marital status, protected veteran status, sexual orientation, gender/gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
The above job description is not all encompassing. Position functions and qualification requirements may vary depending on business necessity.
