Luis Enrique Pena de Leon

Skills

Market research and brand strategy, GIS analysis and mapping, statistical data analysis, data visualization, qualitative research methods (ethnography, focus groups, expert interviews, desk research, semiotics), program impact evaluation, workshop facilitation, futures and foresights

About

I am an interdisciplinary researcher and strategist with a background in Economics and Urban Studies. My research experience cuts across academic and commercial contexts (brands and nonprofits), where I analyze complex data to understand complex questions and translate findings into clear strategic direction. Moving forward, I am eager to continue applying this breadth of research and strategic thinking to help organisations navigate challenges and make more informed decisions.