Marketing Responsibilities:
1. Conduct in-depth policy analysis and stay updated on relevant industry regulations and governmental policies. Use this analysis to identify opportunities and threats for the organisation.
2. Gather, analyse, and present market intelligence data, trends, and insights to inform management for strategic decisions and market positioning.
3. Research and analyze competitors' strengths, weaknesses, and market positioning. Develop strategies to outperform competitors and secure our competitive advantage, win–lost bid analysis.
4. Establish and maintain strong relationships with government authority officials, key decision-makers, and influencers. Advocate for the organization’s interests and contribute to policy changes/suggestions that benefit the organization.
5. Develop and implement marketing strategies to enhance brand presence and generate demand for our Electrolyser products within the green hydrogen industry in the Domestic and International markets.
6. Oversee the development of high-quality marketing collateral, including brochures, presentations, case studies, and website content.
7. Work closely with clients and industry stakeholders to create a compelling value proposition for L&T’s Electrolyser offerings, highlighting their Cost to Ownership and technological advantages.
8. Plan and represent the company at industry-specific events, exhibitions, and trade shows to showcase our products and build connections within the industry.
9. Scan the market for the new tender, review & understand the terms of tender, assess of risk involved & suggest mitigation, appraise the top management to make bidding decisions, prepare & submission the bidding documents, track the bid status, competition analysis, follow up with customer for clarifications & deviations, etc.
Sales Responsibilities:
1. Build and manage a robust sales pipeline, monitoring progress, and forecasting revenue opportunities.
2. Execute sales strategies as defined by the organization, including market segmentation, to achieve sales targets and business objectives.
3. Collaborate with cross-functional teams, including Proposal, Engineering, Commercial Management, Legal, finance etc. to ensure that Marketing & Sales efforts are in line with company goals.
4. Build and nurture strong relationships with clients while identifying and pursuing new business opportunities and working extensively for market development and expansion.
5. Prepare and present proposals and contracts to potential clients, ensuring alignment with their needs and objectives.
6. Analyze sales data and market trends to make informed decisions and forecast future sales performance.
7. Ensure that client inquiries, concerns, and needs are addressed promptly and effectively to maintain high customer satisfaction levels.
8. Understand the commercial aspects of the LOI / PO / Contract terms for the tenders won and communicate with the customer for acceptance. Handling over the project to the designated project manager. Periodic feedback from customer satisfaction.

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