About BayWa r.e.
BayWa r.e. Solar Systems LLC (BayWa r.e.) is dedicated to supporting local, independent installers -- the foundation of a robust and healthy solar industry. We offer best-in-class products coupled with unrivaled customer support and a growing suite of services aimed at helping installation companies run more efficiently.
For our employees, the tangible value in our company comes from the growth opportunities available to those with initiative and curiosity. We believe that the work is the boss: figure out what needs to get done and then it’s all hands-on deck.
We are a company that believes culture is our backbone. Want to get to know us better? Check out our e-magazine, Solar Review.
JOB PURPOSE:
The Marketing Communications Coordinator is responsible for the copy, messaging, voice, and audience engagement across all channels for the marketing team at BayWa r.e. Solar Systems and works closely with the marketing team to develop effective communication that aligns with company goals. This role creates, guides, edits, and executes the company’s approach to external content through emails, website, social media and information sharing through the use of copy, video, audio, and in-person speaking formats.
The Coordinator operates from a mindset of creativity to support company revenue goals, while aligning to the marketing team’s impactful initiatives of building awareness, guiding perception, providing opportunities, inspiring action, and developing trust and loyalty. The Marketing Communications Coordinator is also responsible for the team’s data gathering, analysis, and tracking of communication channels and helping the team reflect on our work so we can continuously strive for the next level of customer engagement.
This role works closely with other departments including but not limited to Sales, Business Development, Product Management, and People Experience. The Marketing Communications Coordinator reports to the Manager, Marketing.
COMPENSATION AND BENEFITS:
We strive to offer progressive benefits to our employees. We believe that our employees and our culture are the foundation of the work that we do.
- The total compensation range for this position is $63k - $68k. Actual compensation on this range varies based on a variety of non-discriminatory factors, including location, job level, prior experience, and skill set.
- 401k with up to 5% Employer match
- Health Premium covered at 100% for individuals (for select plans)
- Dental, Vision, Accident, Critical Illness, Group & Voluntary Life Insurance and AD&D
- Unlimited PTO
- 100% Paid family leave up to 12 weeks
KEY ACCOUNTABILITIES:
- Copywriting & Editing: 45%
- Content Planning, Management and Publishing: 30%
- Social Media Management: 25%
PRIMARY DUTIES AND RESPONSIBILITIES:
Copywriting & Editing
- Drive our content marketing scheduling, keeping our team aligned through all marketing initiatives.
- Develop, write, and edit creative concepts and content for all marketing assets, both long and short including but not limited to website, email, graphics, and social.
- Collaborate with various departments on content to drive engagement that reaches company goals.
- Collaborate with marketing team on SEO development and optimization.
- Support strategy for video and podcast content development.
- Collaborate with team and company experts on the ideation and creation of video and audio content.
- Manage the high quality pre- and post-production process of all media content to meet brand standards.
Content Planning, Management and Publishing
- Assist in managing content calendars, ensuring timely delivery of materials and alignment with marketing campaigns.
- Work with cross-functional teams, including design, sales, and product development, to ensure cohesive messaging and branding.
- Collaborate with team and company experts on the ideation and creation of video and video content.
- Own the management and organization of all assets to support team’s streamlined processes.
- Align content planning to company and department strategic goals through collaboration with marketing team and other departments.
- Lead sharing of appropriate content to internal stakeholders, inspiring action when necessary.
- Own the management and organization of all assets to support team’s streamlined processes.
- Build email content in email platform (Eloqua).
- Build and create copy for blog post content.
- Understand and build the interconnection between marketing metrics and activities and translate into clear recommendations for the marketing team.
- Review and maintain regular content analytics reviews that bring insightful learnings to our team.
Social Media Management
- Develop and manage social media strategy in alignment with marketing department objectives.
- Manage and curate content for social media platforms, monitoring engagement and responding to inquiries in a timely manner.
- Execute and optimize day-to-day social media activities to reach engagement goals.
- Report on and lead plans for enhancements on social media efforts, making a clear connection to ROI.
All other duties as assigned.
REQUIRED SKILLS and ABILITIES:
- Excellent writing, editing, and proofreading skills with a keen eye for detail.
- Strong understanding of various social media platforms and their respective audiences.
- Familiarity with content management systems (CMS) and social media platforms.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- Creative thinker with a passion for storytelling and brand communication.
- Able to maintain flexibility in fast-paced, changing environments with a forward-looking perspective.
- Quick learner with aptitude to self-teach new technical skills and become proficient in new software.
- Highly organized and results-oriented with a strong dedication to accuracy and follow-through.
- Strong knowledge of content marketing strategy and channels and ability to apply it to everyday work.
- Creative designer with ability to branded build concepts and graphics that excite and communicate.
- Ability to plan, manage and execute multiple projects, while communicating with key stakeholders.
- Excellent project management and prioritization skills.
- Exceptional interpersonal, oral, presentation and written communication skills.
EDUCATION and/or EXPERIENCE REQUIREMENTS:
- At least 3-5 years’ experience in content marketing or related experience.
- Intermediate to advanced skill with content publishing and analytic software tools, including WordPress and Google Analytics.
- Intermediate level experience designing graphics, with a strong preference for use of Adobe programs.
- Experience in Eloqua, Power BI, and NetSuite experience a plus.
PHYSICAL REQUIREMENTS:
While performing the duties of this job, the employee is:
- Regularly required to sit, talk, use repetitive motion, type, and hear.
- Frequently required to stand, walk, use hands and fingers to handle and feel, and reach with hands and arms.
- Occasionally required to bend, kneel, crouch, climb stairs, and reach overhead.
- Prolonged periods of sitting at a desk and working on a computer.
SUPERVISORY REQUIREMENTS:
TRAVEL REQUIREMENTS:
- Willing to travel up to 10% of the time.
ADA Disclaimer: In developing this job description care was taken to include all competencies needed to successfully perform in this position. However, for Americans with Disabilities Act (ADA) purposes, the essential functions of the job may or may not have been described for purposes of ADA reasonable accommodation. All reasonable accommodation requests will be reviewed and evaluated on a case-by-case basis.
