The Public Affairs Media Specialist will play an integral role as a strategist to advance the Department's Media Affairs efforts. This position reports to the Senior Media Officer and requires excellent writing and speaking skills and the ability to think strategically, clearly communicate complicated topics, create concise and well-written narratives to respond to media inquiries, and act as a Department spokesperson. The Specialist must possess expert proficiency in drafting public-facing collateral, namely press releases, media advisories and talking points vital to sharing the department's priorities with external parties. Additionally, the Specialist must exercise judgment in identifying negative and emergent media issues or inquiries and exhibit leadership in developing strategic and timely responses. The Specialist will research, plan, write, and edit various ADA accessible information to disseminate to stakeholders, the media, the public and Department staff about the Department's activities and objectives. The Specialist will be responsible for communicating the Director's and Governor's administrative policies to diverse internal and external audiences, while ensuring a coordinated message is conveyed. The Specialist will research information to prepare talking points and press releases and prepare and disseminate internal coordinating memorandum to the Department, other members of the Administration, and the Governor's office and staff. The specialist will also strategically develop and pitch stories to the media favorable to the Department. Media inquiries will require the Specialist to respond in writing and on camera.
Minimum Requirements
You will find the Minimum Requirements in the Class Specification.
Desirable Qualifications
In addition to evaluating each candidate's relative ability, as demonstrated by quality and breadth of experience, the following factors will provide the basis for competitively evaluating each candidate:
- 1--3 years+ experience in social media content creation and development
- Proficiency with web and social media management, publishing and analytics tools
- Experience in brand marketing, driving brand awareness
- Ability to interpret data, derive insights and translate them into new ideas
- Assist with social media campaigns and other marketing initiatives
- Bonus graphics experience (Adobe Suite) but not required
- Excellent understanding of best practices across social media platforms, particularly META Suite, X
- Proficiency in storytelling, copywriting and editing skills with a keen eye for detail and strong sense of brand voice
- Ability to multitask, prioritize and manage time efficiently in a fast-paced environment
Application Instructions
Completed applications and all required documents must be received or postmarked by the Final Filing Date in order to be considered. Dates printed on Mobile Bar Codes, such as the Quick Response (QR) Codes available at the USPS, are not considered Postmark dates for the purpose of determining timely filing of an application.
Who May Apply: Individuals who are currently in the classification, eligible for lateral transfer, eligible for reinstatement, have list or LEAP eligibility, are in the process of obtaining list eligibility, or have SROA and/or Surplus eligibility (please attach your letter, if available). SROA and Surplus candidates are given priority; therefore, individuals with other eligibility may be considered in the event no SROA or Surplus candidates apply. Individuals who are eligible for a Training and Development assignment may also be considered for this position(s). Applications will be screened and only the most qualified applicants will be selected to move forward in the selection process.
How To Apply: Complete Application Packages (including your Examination/Employment Application (STD 678) and applicable or required documents) must be submitted to apply for this Job Posting. Application Packages may be submitted electronically through your CalCareer Account at www.CalCareers.ca.gov.
