Role Purpose [Why this role exists/ Business Problems This Role Will Solve] (2–4 lines defining business purpose):
Drive sales growth for industrial electronic products within the assigned territory, with a focus on original equipment manufacturer (OEM) customers. Develop new business, strengthen existing customer relationships and manage the complete sales cycle, from prospecting and technical discussions to order closure and follow-up and payment.
Reporting to: Regional Sales Manager
Critical Skills Required:
A.Must-Have Functional Skills
Skill | Required Level [Basic/Intermediate/ Advance] |
1. B2B / OEM Sales & Business Development | Basic |
2. Industrial Electronics Product & Application Knowledge | Basic /Intermediate |
3. Techno-Commercial Sales & Negotiation | Basic |
4. Sales Pipeline, Order & Collection Management | Basic |
5.Effective communication | Advance |
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B.Transferable/ Trainable Skills
·Product and Industry Knowledge
Major Areas of Contribution:
1.Strategic Contribution:
1. Sales Planning and Commercial Accountability
·Achieve monthly and annual sales revenue targets for the assigned territory.
·Map target accounts, identify prospects and deliver customer-focused sales presentations.
·Support payment collections and required documentation to meet collection targets and manage days sales outstanding (DSO).
·Maintain an accurate sales pipeline and submit daily activity reports.
2.Territory and Customer Management
·Drive sales of industrial electronic products to OEM customers in the assigned region.
·Execute the territory business plan to meet or exceed sales objectives.
·Retain and grow existing accounts while acquiring new customers through cold calling, regular visits and targeted outreach.
·Provide timely techno-commercial support and manage the end-to-end sales cycle.
·Implement regional business development strategies, negotiate commercial terms and close sales opportunities.
·Monitor competitor products and marketing activity, and share market insights with the business team.
·Coordinate with cross-functional teams to ensure smooth execution of customer orders and business commitments.
·Report to the Regional Sales Manager and undertake additional responsibilities as assigned
3.Functional Contribution:
·Execute customer visits and opportunity follow-ups
·Generate leads and convert prospects
·Identify additional product/application opportunities
·Manage quotations, negotiations and collections
·Maintain CRM, forecasts and sales reports
Success Indicators in First 6 Months: -
·Business Development: New customers, pipeline and revenue growth.
·Customer Management: Engagement, retention and application-based opportunities.
·Sales Discipline: CRM accuracy, forecasting, order execution and collections.
Ideal Candidate Background
·Diploma or degree in Electronics Technology.
·Strong selling, communication and negotiation skills, with a collaborative approach to teamwork.
·Strong interpersonal skills and the ability to build and maintain customer relationships.
·Willingness to travel extensively within the assigned territory and across India when required.
Core Competencies: -
·Commercial acumen: Understand quotations, pricing and discounts, and negotiate effectively.
·Digital proficiency: Use Microsoft Office and business software, with the ability to work with enterprise resource planning (ERP) and customer relationship management (CRM) systems.
·Technical understanding: Assess customer requirements and recommend suitable products for their applications.
·Market awareness: Understand the local market and relevant industry trends
Growth opportunity for this role: -
·Clear career progression into senior sales and regional sales leadership roles based on demonstrated performance.
·Opportunity to independently manage key OEM accounts, develop new markets and take ownership of territory revenue growth.
·Exposure to diverse industrial segments, emerging technologies and application-based selling, enabling development into product or business development leadership roles.
Diploma or degree in Electronics Technology.
