Brand & Campaigns Manager
The Role
We're looking for an audience focused and collaborative Brand & Campaigns Manager to help more people discover, visit, join and support Chester Zoo. Reporting into the Senior Brand & Marketing Manager, this role is responsible for developing and delivering integrated marketing campaigns, audience growth initiatives and strategic partnerships that grow awareness, engagement, visitation and income. Combining commercial awareness with a strong understanding of audiences and brand, you'll translate objectives into impactful marketing activity that delivers measurable results.
You'll use audience insight, market trends and performance data to identify opportunities, shape campaign direction and continually optimise performance. A naturally curious and proactive marketer, you'll be comfortable balancing long-term brand building with short-term commercial priorities, making informed decisions in a fast-paced environment.
Working across the organisation, you'll bring together colleagues from creative, digital, CRM, PR, guest experience and beyond to deliver integrated campaigns that support shared objectives. Success in the role will require excellent communication, influencing and relationship building skills, along with the ability to engage stakeholders and drive activity forward.
You'll also lead key tourism and destination marketing partnerships, identifying opportunities to extend our reach, strengthen visibility and attract new audiences. Organised, adaptable and solutions-focused, you'll be confident managing multiple priorities while maintaining high standards and attention to detail.
You'll support and develop a small team, creating clarity, accountability and confidence while fostering a positive, collaborative and high-performing culture. You'll enjoy helping others succeed and be motivated by delivering results through teamwork, continuous improvement and shared success.
Through powerful campaigns, meaningful partnerships and audience-led marketing, you'll play an important role in helping more people connect with, and support, Chester Zoo.
What you'll bring
• Proven experience delivering successful integrated marketing or brand campaigns in a customer-facing organisation.
• Strong understanding of audience growth, brand management and campaign planning.
• Experience using customer insight and performance data to shape strategy and optimise results.
• The ability to build and manage effective partnerships that extend reach and drive impact.
• Excellent communication and stakeholder management skills, with a talent for bringing people together behind shared goals.
• Strong organisational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Experience leading and developing others, creating an environment where people can thrive and perform at their best.
The Package
• Permanent contract
• 40 hours
• £40,430
• Hybrid working – opportunity to work from home up to 2 days a week
• 33 days annual leave plus the option to buy or sell up to 5 days
• Staff pass so you can visit the zoo during your time off, plus multiple complimentary tickets for your friends and family
• Cycle to work scheme
• Healthcare plan and employee assistance programme
• Discounted gym membership
• Discounts on cinema tickets, restaurants, high street shops and more via Perks
• Pension scheme with generous employer contributions up to 9%
Our Requirements
• Proven experience in a brand, marketing or campaign management role within a customer-facing organisation.
• Strong experience planning, delivering and optimising integrated marketing campaigns.
• Demonstratable success in driving audience growth, engagement, visitation, customer acquisition or commercial performance through marketing activity.
• Strong understanding of brand management, audience development and campaign planning.
• Experience using audience insight, market trends and performance data to inform decisions and improve campaign effectiveness.
• Excellent stakeholder management skills, with the ability to build relationships and collaborate effectively across teams and functions.
• Strong communication and influencing skills, able to bring people together behind shared objectives.
• Experience managing multiple campaigns and priorities simultaneously in a fast-paced environment.
• Strong planning, project management and organisational skills.
• Ability to balance long-term brand-building activity with short-term commercial goals.
• Experience leading, coaching and developing team members.
• A collaborative, proactive and results focused approach, with high levels of accountability and attention to detail.
Although not essential, the following would be desirable
• Experience working within visitor attractions, tourism, leisure, hospitality, retail or charity sectors.
• Experience leading destination marketing initiatives.
• Experience developing and managing tourism, brand or audience-growth partnerships.
• Knowledge of the visitor economy landscape and audience acquisition opportunities.
• Experience managing external agencies and marketing budgets.
• Broad understanding of multiple marketing disciplines, including content, CRM, digital marketing, paid media, PR and customer experience.
• Experience measuring marketing ROI and applying test and learn approaches to campaign optimisation.
• Passion for conservation, nature, wildlife or purpose-led organisations.
• Experience working within complex organisations with multiple stakeholders and competing priorities.
