San Bruno, California [onsite ideal]
The Role
This is a contract Marketing Manager role covering three concurrent workstreams: Mill's first national retail pilot, holiday campaign execution, and marketing partnerships. To be successful in this role, you'll manage complex cross-functional programs, build clear creative and strategic briefs, bring a working knowledge of the retail landscape and negotiate and manage partnerships.
Key Responsibilities
1. Retail Pilot Program Management
- Serve as the connective tissue between Mill and the retailer's merchant/buyer team on marketing workstreams (distinct from the sales/BD relationship).
- Continue executing program marketing in support of pilot and holiday.
- Lead Assisted Selling and Store Engagement programs, training and supporting staff and translating learnings to other workstreams.
- Plan and manage paid media on the retailer's own ad platform, and report on performance.
2. Holiday Campaign Management
- Support holiday campaign execution from Cyber Week through New Year's Eve.
- Partner with channel leads (paid, social, email, product) to ensure creative deliverables are completed and campaign is launched seamlessly.
- Keep the campaign on track and on budget, managing stakeholders to timely delivery.
3. Partnerships
- Manage and help execute partnerships, including commitments with our existing community of Influencers, brand partnerships and community partners.
Who You Are
- A Retail Marketing Operator: You've run physical in-store activation before, including display/POS production and navigating retailer merchandising constraints.
- Comfortable in Ambiguity: You build process while executing against fixed external deadlines, and don't need a complete playbook to start.
- A Data-Backed Storyteller: You can report on the details and understand the story for an exec audience.
- A Cross-Functional Operator: You coordinate programs across diverse teams.
- AI-enabled Approach: You err on the side of applying AI to help scale your workflows with increasing speed and efficiency.
Qualifications & Requirements
- 10+ years in marketing, with direct experience in retail, channel, or shopper marketing.
- Has managed retail media campaigns on at least one major platform (Amazon Ads, Walmart Connect, Target Roundel, Instacart Ads, or similar).
- Has managed external agency/vendor relationships and can write a clear creative or production brief.
- Partnership or influencer marketing experience, from sourcing through measurement.
- A plus, not a requirement: experience with a new-to-market or new-category product.
