General Manager - Marketing

Vikram Solar • Full-time • West Bengal • 2w ago

Description

Primary Responsibilities
Strategic
Develop and implement a comprehensive marketing strategy to increase brand awareness, generate leads, and support sales objectives. Conduct market research to identify trends, competitor strategies, and customer needs to inform marketing strategies. Manage and optimize the company's website and social media profiles for SEO to improve visibility and engagement. Utilize analytics tools to track campaign performance, website traffic, and conversion rates, making data-driven decisions to improve marketing efforts. Work closely with the sales team to align marketing strategies with sales objectives and ensure a seamless customer journey. Lead the creation, execution, and optimization of multi-channel marketing campaigns. Ensure campaigns are designed to meet key performance indicators (KPIs), such as ROI, customer engagement, and sales growth Plan and execute webinars, and online events, and participate in industry conferences to promote our product and establish thought leadership. Conduct regular market research and competitive analysis to stay ahead of industry trends and customer needs. Manage the marketing budget efficiently, allocating resources to various campaigns and initiatives to maximize ROI. Develop and manage the marketing budget, ensuring effective allocation of resources across various campaigns, channels, and initiatives Stay up-to-date with the latest trends and technologies in B2B marketing Foster strong relationships with customers through regular communication, feedback collection, and engagement strategies to build a loyal community around our product. Oversee the creation of marketing materials, including brochures, flyers, and online content, ensuring they are aligned with our brand's voice and objectives. Manage the marketing budget, ensuring efficient use of resources and a high return on investment.
Behavioral Traits
Positive Attitude Friendly Personality Dynamic & Go Getter
Key Stakeholders Management
Internal Interfaces	External Interfaces
CEO HoD	Vendor Agencies
Role Requirements / Specifications
Desired Qualifications	Master’s degree in marketing, Business Administration, or a related field. Advanced degrees or certifications in Digital Marketing or SEO are a plus
Desired Experience	15 - 18 years of industry experience in marketing
Knowledge & Skills	Strong understanding of digital marketing strategies, including SEO, email marketing, content marketing, and social media marketing. Proven experience in developing and executing successful marketing campaigns. Excellent communication and writing skills, with the ability to create engaging and persuasive content. Data-driven mindset with strong analytical skills and proficiency in using analytics tools to measure performance. Ability to work collaboratively with cross-functional teams, including sales, product development, and customer service. Creative thinker with strong problem-solving skills and the ability to adapt quickly to change. Experience with marketing automation tools and CRM systems is preferred. Strong analytical skills and data-driven thinking