The Deputy Director, Brand Activation is a strategic and creative leader who drives integrated brand activations across Marketing and Communications (MAC), increasing brand awareness and audience engagement. Reporting to the Director of Brand Activation and Creative within the Brand Marketing team, this transformative role brings campaign goals to life through collaboration with cross-functional teams—globally—to amplify our brand and expand its reach. With a focus on systems thinking, relationship-building, and measurable impact, this leader shapes how we activate brand campaigns, challenging assumptions and sparking new approaches to our work.
ESSENTIAL FUNCTIONS
The Deputy Director, Brand Activation leads both strategic planning and collaborative implementation of integrated brand activations that advance MAC’s priorities. They will work closely with internal and external partners to develop creative, measurable, and inclusive strategies that resonate with targeted audiences. By fostering a culture of curiosity, creativity, and shared learning, they will encourage experimentation and innovation, ensuring activations are grounded in audience insights and performance metrics.
RESPONSIBILITIES & SCOPE
- Lead the development and execution of integrated campaigns that reflect a holistic brand perspective and inspire participation across teams.
- Build campaign plans aligned with strategic goals, ensuring clarity and collaboration across teams and channels.
- Serve as a connector across functions to drive coordinated brand activations.
- Facilitate creative ideation and strategic planning sessions.
- Collaborate with teams to apply learnings and audience insights to future strategies.
- Partner with media planning agencies and internal teams to ensure effective execution across all channels.
- Cultivate strong relationships, fostering alignment and shared ownership of campaign success.
- Identify and implement systems-level improvements to enhance workflow and campaign delivery.
- Develop creative briefs and learning agendas to guide campaign ideation, testing, and optimization. Operate with strategic influence, requiring buy-in and collaboration across teams and leadership.
- Occasional travel is required for business meetings and events, trainings, and/or team retreats and meetings.
- May supervise one or more professional staff
- Other related duties as assigned.
MINIMUM QUALIFICATIONS
- Bachelor’s degree in a related field and a minimum of 9 years of relevant experience, or equivalent combination of education and experience.
- Experience managing staff and teams.
- Experience developing marketing plans and measuring results.
- Experience cultivating and managing client relationships.
- Experience leading complex project and program/account management including financial responsibilities, and measuring results of strategic plans and programs.
DESIRED QUALIFICATIONS
- Experience leading cross-functional teams.
- Proven ability to develop and execute campaign strategies and creative briefs that deliver on marketing objectives.
- Strong relationship-building skills and experience cultivating trust across diverse teams
- Experience activating brand campaigns across paid, earned, and owned media.
- Positive, solution-oriented outlook with a passion for bringing people together.
- Experience managing agency relationships and vendor partnerships.
- Strong facilitation skills and ability to lead collaborative planning sessions.
- Strategic thinker with a creative mindset and systems orientation.
- Excellent communication and presentation skills.
- Enthusiastic about evolving trends in marketing strategy, creative execution and communications.
- Any combination of agency and in-house experience welcome, both preferred.
- Multi-cultural or cross-cultural experience preferred.
- Multi-lingual skills appreciated.
Salary Information:
The starting pay range for a candidate selected for this position is generally within the range of $99,705- $143,000. This range only applies to candidates whose country of employment is the USA. Where a successful candidate’s actual pay will fall within this range will be based on a variety of factors, including, for example, the candidate's location, qualifications, specific skills, and experience. Please note countries outside the USA would have a different pay range in the local currency based on the local labor market, and not tied to USA pay or ranges. Your geographic location will be confirmed during the recruitment.
Who We Are:
The Nature Conservancy’s mission is to protect the lands and waters upon which all life depends. As a science-based organization, we create innovative, on-the-ground solutions to our world’s toughest challenges so that we can create a world in which people and nature thrive. We’re rooted in our mission and guided by our values, which include respect for all people, communities, and cultures. Whether it’s career development, flexible schedules, or a rewarding mission, there’s many reasons to love life inside TNC. Want a better insight to TNC? Check out our TNC Talent playlist on YouTube to hear stories from staff or visit Glassdoor.
One goal is to cultivate an inclusive work environment so that all our colleagues around the globe feel a sense of belonging and that their unique contributions to our mission are valued. In addition to the requirements in our job postings, we recognize that people come with talent and experiences outside of a job and consider each applicant’s unique experience. Please apply – we’d love to hear from you. To quote a popular saying at TNC, “you’ll join for the mission, and stay for the people.”
What We Bring:
Since 1951, TNC has been doing work you can believe in. Through grassroots action, we have grown from a small non-profit into one of the most effective and wide-reaching environmental organizations in the world. Thanks to more than 1 million members, over 400 scientists, and the dedicated efforts of our diverse staff and partners, we impact conservation around the world!
TNC offers a competitive, comprehensive benefits package including health care benefits, flexible spending accounts, a 401(k) plan with an 8% employer match, parental leave, accrued paid time off, life insurance, disability coverage, employee assistance program, other life and work well-being benefits. Learn more about our Benefits and Perks here.
We’re proud to offer a flexible work environment that supports of the health and well-being of the people we employ.
Our recruiting process includes a rolling interview process to ensure we engage applicants in a timely manner. This means we may review applications in the order in which they are received. Once a strong candidate pool is identified, the role will be unposted. The timeline may vary depending on the expressed interest in the role, so we highly encourage candidates to apply as soon as possible.
Employees must submit their application by logging into Workday and applying via the Jobs Hub.
The Nature Conservancy is an Equal Opportunity Employer. Our commitment to equal employment opportunity includes the recognition that our conservation mission is best advanced by the leadership and contributions of people of all backgrounds, beliefs, and culture. Recruiting and mentoring staff to create an inclusive organization is a priority, and we encourage applicants from all cultures, races, colors, religions, sexes, national or regional origins, ages, disability status, sexual orientation, gender identity, military, protected veteran status or other status protected by law.
The successful applicant must meet the requirements of The Nature Conservancy's background screening process.
Do you have military experience? Visit our U.S. Military Skills Translator to match your military experience with our current job openings!
TNC is committed to offering accommodations for qualified individuals with disabilities and disabled veterans in our job application process. If you need assistance or an accommodation due to a disability, please send a note to applyhelp@tnc.org with Request for Accommodation in the subject line.
