MARKETING INTERN
Mission Statement: Connect. Inspire. Conserve. Connect people with nature. Inspire them to conserve.
REPORTS TO: Manager of Marketing
SEASONAL OR NON-SEASONAL: Seasonal
FLSA STATUS: Part-Time, unpaid
POSITION SUMMARY: To assist the zoo in accomplishing its mission to connect, inspire and conserve by assisting the department in maintaining graphics on grounds while adhering to the zoo’s brand.
POSITION REQUIREMENTS:
- College student (sophomore, junior or senior) or recent grad majoring in art, graphic design, marketing or a related field.
- Demonstrate knowledge of marketing.
- Possesses a strong knowledge in social media platforms.
- Must work well independently and have solid time management skills to complete tasks.
- Demonstrates willingness and desire to be a supportive team member.
- Experience using a wide variety of design and software tools.
- Basic photography and video skills using phone or DSLR.
- Valid Driver License.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:
- Assisting with developing, creating and maintaining social media content.
- Capture photos and videos of animals, exhibits, events, and guest experiences
- Edit short-form videos (Reels/TikTok-style content)
- Using creative skills to develop social media content and campaigns.
- Monitoring outdated signs throughout the zoo (removing old flyers, cleaning signs as needed).
- Organizing the zoo’s photo library for marketing purposes.
- Support coverage of special events, camps, and seasonal programming
- Track basic analytics and learn how performance informs content strategy
- Communicating with co-workers, staff, volunteers and guests through verbal and technology-based systems.
- Relating positively with diverse groups of people (guests, staff and volunteers).
OTHER DUTIES AND RESPONSIBILITIES:
- Complying with all Binder Park Zoo policies and procedures.
- Participating in team-oriented zoo projects as needed.
SUPERVISORY RESPONSIBILITIES: N/A
PHYSICAL AND ENVIRONMENTAL DEMANDS:
- Ability to work outdoors, off trail on various terrains in all weather conditions.
- Ability to climb and stand on various types of ladders under general supervision.
- Ability to read, speak, and write English in order to fulfill job functions in an understandable way.
- Ability to sit, stand, bend, lift and move intermittently throughout the day.
- Ability to lift and carry 50 pounds at times, not repetitively.
- Ability to drive motor vehicles such as a golf cart.
