Marketing and Graphics Manager, remote within the United States
Why you want to work here…
GRID Alternatives is a national leader in making clean, affordable solar power and solar jobs accessible to low‑income communities and communities of color. GRID is an entrepreneurial, high‑growth non‑profit organization that provides direct solar installation and project development; clean mobility options; workforce training and service learning opportunities; and low‑income solar policy advocacy.
Our Vision: a rapid, equitable transition to a world powered by renewable energy that benefits everyone.
Our Mission: to build community‑powered solutions to advance economic and environmental justice through renewable energy.
What it's like at GRID…
At GRID, we care about each other and know that each employee has a whole self that includes life outside of work. Our culture supports learning, growth and well‑being of all of our team members. Any Director/Manager at GRID Alternatives must be able to advance the organization's equity, inclusion, and diversity work and understand that this can only be achieved within a framework of social, economic, and environmental justice.
GRID Alternatives provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability or genetics. Because we value EID at GRID Alternatives, we encourage folks from all backgrounds to apply, even if you do not meet all of the preferred qualifications.
Why this is a big deal…
GRID Alternatives is seeking a creative and dynamic, interculturally aware person to serve as the Marketing and Graphics Manager. This position is part of a small but growing communications team that works to elevate GRID’s brand, mission and impact, and helps position GRID as a leader in renewable energy access for economic and environmental justice communities. Reporting to the Director of Communications, this role is responsible for overseeing the department’s branding, providing high‑level marketing and communications strategies, and collaborating across departments and regional offices to support GRID’s overall marketing strategy for client acquisition for renewable energy solutions, outreach tactics for regional offices, and execution of marketing and communications activities to build awareness and community trust.
A successful candidate will be a skilled marketing and communications professional with a successful track record of marketing products to underserved communities, managing projects and staff in the delivery of strategies and high‑quality content creation that supports growth, mission impact, and organizational goals. The individual should have a keen understanding of renewable energy, environment or related issues.
Responsibilities
STRATEGY
- Be a thought partner with the Chief Philanthropy and Communications Officer and Director of Communications in executing high‑level marketing and communications strategy for GRID
- Monitor and manage the GRID brand and reputation
- Generate strategic goals for external audiences, to elevate and position the GRID brand
- Co‑develop marketing and communications strategies with regional offices and departments to support both community outreach and program development goals
MARKETING & ANALYTICS
- Enhance the marketing strategy, with the Director of Communications, to support outreach and client acquisition across the organization to build community trust and awareness
- Experience in digital paid ads, email marketing strategies, and new and emerging marketing trends
- Work across all GRID programs, departments, and affiliates to execute marketing tactics
- Lead the team in data analysis across platforms to measure effectiveness and optimize marketing strategies and tactics; support regional offices, programs, and departments with metrics and analytics needs
- Oversee and manage the website, including content management, migration, and updating
- Oversee search engine marketing to grow GRID’s audiences and generate leads and conversions
- Collaborate on digital accessibility across the organization
BRANDING
- Art Direction & Design
- Guide Communications Team and vendors on developing new visual design concepts – and iterating existing design concepts – to represent, promote, and support GRID Alternatives and its sub‑brands
- Enhance visual brand identity and aesthetic digitally and in print, with the Director of Communications, with thoughtful and innovative design to elevate GRID’s brand
- Oversee the hire of illustrators, photographers, and videographers to support creative concepts and project manage coinciding workflows
- Review and approve designs, photography, illustrations, infographics, and videos
- Design projects as appropriate for team balance/workload
- Brand Development and Strategy
- In collaboration with the Chief Philanthropy and Communications Officer and the Director of Communications team to develop an equitable and inclusive brand strategy for the GRID Alternatives master brand, including purpose, values, tone, target audiences, themes, key messages, visual assets, and storytelling
- Co‑lead on any rebranding efforts from an equitable marketing lens
- Manage the development of sub‑brands as needed
- Manage the trademarking of GRID names and logos with pro bono lawyers
- Collaborate on key brand‑building efforts such as supporter acquisition campaigns, thought leadership campaigns, video storytelling for target audiences, etc.
What you need to bring to this role…
- Bachelor’s degree in marketing, communications or related field, or equivalent work experience
- Demonstrated skill in graphic design and content production, including print and digital collateral, video, photography and written materials such as blogs and newsletters
- Experience with Adobe Creative Cloud applications including InDesign, Illustrator, Photoshop, Lightroom, and Premiere
- Minimum 5 years marketing and communications work related to product marketing
- Minimum 3 years experience in digital and print communications management, ideally nonprofit and/or renewable energy/environment
- Demonstrated skill in content production, including print and digital collateral, video, photography and written materials such as blogs and newsletters
- Experience with creating systems and processes and standard operating procedures
- Deep understanding of or ability to quickly gain understanding of renewable energy, environmental justice and related issues
- Experience working with web platforms including Drupal and Wordpress
- Demonstrated project management and leadership experience
- Ability to work in a fast‑paced environment
It would be great if you also had…
- Experience tracking analytics for various marketing and communications channels, such as websites, social media, newsletters, etc.
- Familiarity with email marketing platforms, mailing list segmentation and management. Knowledge of Campaign Monitor and Eventbrite is a plus.
- Successful track record of creating marketing and communications campaigns
This position may involve some travel to sites locally and occasional out‑of‑town travel such as team retreats. GRID Alternatives may provide vehicles for work travel and/or travel reimbursement for personal vehicle use, and the applicant must hold a valid driver’s license and good driving record.
Ready to Apply? Submit both a resume and a one‑to‑two‑paragraph cover letter describing your interest here, with hyperlinks to any examples of relevant work. Please also include a writing sample. Due to the high volume of inquiries, please do not call or email us.
