<\/div>Key Responsibilities<\/b>
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1. Strategy & Planning<\/b>
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Develop and execute digital marketing strategies with a strong focus on lead generation and conversion optimization.
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Plan and manage paid campaigns across Google Ads, Meta Ads, LinkedIn, and other digital channels.
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Identify target audiences, segment customers, and design funnel -based marketing approaches.
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2. Performance Marketing<\/b>
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Oversee SEO, SEM, PPC, remarketing, and social media ad activities.
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Optimize landing pages, CTAs, and conversion paths to improve lead quality.
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Monitor and enhance key campaign metrics (CPC, CTR, lead -to -sale ratio).
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3. Content & Brand Management<\/b>
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Collaborate with the content and creative teams to develop engaging lead -oriented assets — blogs, videos, email campaigns, and infographics.
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Ensure consistent brand messaging across all online touchpoints.
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4. Data Analytics & Reporting<\/b>
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Track KPIs like cost per lead (CPL), conversion rate, and ROI.
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Generate weekly/monthly performance reports and share insights with senior management.
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Use tools such as Google Analytics, HubSpot, Google Tag Manager, and Meta Business Suite for monitoring and analysis.
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5. Team Leadership<\/b>
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Lead and mentor a team of digital marketers and content creators.
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Align marketing -qualified leads (MQLs) with sales objectives.
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Foster continuous learning and innovation within the team.
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<\/div>Key Performance Indicators (KPIs)<\/b>
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Lead Generation Volume & Quality
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Cost Efficiency (CPL, ROI)
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Conversion Optimization
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Campaign Performance Metrics
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Team Development & Leadership
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Requirements<\/h3>
Required Skills<\/b>
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Proven track record in digital lead generation<\/b> and growth marketing<\/b>.
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Expertise in Google Ads, Meta Ads, SEO/SEM<\/b>, and marketing automation tools<\/b>.
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Strong analytical, problem -solving, and decision -making skills.
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Excellent communication, leadership, and project management abilities.
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Ability to work under pressure and manage multiple campaigns simultaneously.
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Qualification<\/b>
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Minimum:<\/b> Bachelor’s degree in Marketing, Business Administration, or a related field.
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Preferred:<\/b> MBA/PGDM in Marketing or Digital Marketing Certifications (Google Ads, HubSpot, Meta Blueprint, etc.).
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<\/div>Experience<\/b>
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6–10 years of experience in digital marketing.
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Minimum 3 years in a leadership role managing lead generation and performance marketing campaigns.
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Hands -on experience with SEO, SEM, social media advertising, analytics, and automation platforms.
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