Job Summary<\/b>
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The Content Creator will be responsible for conceptualizing, producing, and publishing content in various formats — written, visual, and video — to support Loom Solar’s marketing and communication goals. This role requires a mix of creativity, storytelling, digital marketing knowledge, and an understanding of the solar/renewable energy sector.
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Key Responsibilities<\/b>
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1. Content Development<\/b>
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Create engaging and SEO -friendly content for blogs, articles, social media posts, product pages, and website updates.
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Write compelling scripts for videos, product explainers, and customer testimonials.
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Develop captions, taglines, and short -form content for YouTube, Instagram, LinkedIn, and other digital channels.
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Collaborate with the design and video teams to create visually appealing multimedia content.
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2. Social Media & Campaign Support<\/b>
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Manage daily content posting on company social media channels (Facebook, Instagram, YouTube, LinkedIn, Twitter).
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Support digital campaigns by developing ad copy, visuals, and landing page content.
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Research industry trends, competitor activities, and audience behavior to guide content strategy.
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3. SEO & Performance<\/b>
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Optimize content using relevant keywords and SEO best practices.
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Ensure all content aligns with Loom Solar’s brand voice and messaging.
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Track content performance metrics (traffic, engagement, conversions) and suggest improvements.
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4. Collaboration & Innovation<\/b>
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Work closely with marketing, design, and product teams to align content with business objectives.
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Stay updated on renewable energy trends and create educational content to promote solar awareness.
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Brainstorm and experiment with new content formats (reels, infographics, blogs, case studies, etc.).
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<\/div>Required Skills & Competencies<\/b>
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Excellent writing, editing, and proofreading skills in English (Hindi proficiency is a plus).
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Strong understanding of SEO, digital marketing, and social media engagement.
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Creativity, storytelling ability, and attention to visual details.
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Basic knowledge of Canva, Photoshop, or video editing tools (preferred).
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Ability to manage multiple projects and meet deadlines.
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Passion for clean energy, sustainability, and technology.
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Requirements<\/h3>
Qualifications<\/b>
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Education:<\/b> Bachelor’s degree in Mass Communication, Journalism, English, Marketing, or a related field.
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Experience:<\/b> 2–5 years of professional experience in content writing, digital content creation, or social media management (experience in solar/renewable energy preferred).
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Certifications (Preferred):<\/b> Google Content Marketing, HubSpot Content Marketing, SEO Certification.
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<\/div>Key Performance Indicators (KPIs)<\/b>
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Content engagement rate and reach.
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Organic traffic growth from SEO content.
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Quality and consistency of content output.
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Contribution to lead generation campaigns.
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