đź“Ś About the job:
We are seeking a hands-on Head of Marketing (Director level) to define and lead our marketing strategy with a strong focus on driving enterprise sales pipeline growth, new offering launches, and territory expansions. This role is perfect for a marketing leader who thrives at the intersection of strategy and execution, who is comfortable in a quick-moving and growth-focused company, and who loves to win.
Our enterprise customer base comprises large production homebuilders, and in this role, you’ll work side-by-side with our Sales and Leadership teams every day to ensure messaging alignment, drive pipeline growth, and deliver revenue outcomes in the homebuilder market. You’ll bring a competitive mindset, a data-driven approach, and a collaborative and cross-functional approach— turning shared goals into shared victories. Â
This is a full-time, in-office role based in Arlington, VA, reporting to the President.
🛠️ Responsibilities:  Together with a demand generation manager (who will report to you), you will:
- Drive pipeline growth and deal closings: Partner with Sales leadership to design and execute campaigns that generate, accelerate, and close opportunities.
- Launch new offerings: Lead go-to-market initiatives for new products and programs, positioning Dandelion as the clear leader in residential geothermal.
- Empower sales success: Create high-quality content — messaging, collateral, case studies, and competitive positioning — that equips our sales teams to win.
Drive event success:Â Build and execute an event plan to efficiently develop homebuilder and market relationship.
- Elevate brand presence: Own and evolve Dandelion’s brand strategy and build geothermal as a high-awareness option for homebuilders through compelling storytelling, and thought leadership.
- Market intelligence: Deliver actionable insights on buyer behavior, market dynamics, and competitive trends.
- Customer enablement: Help Dandelion’s customers market and sell geothermal as a differentiated feature for homebuyers
🧠You will thrive in this role if you are/have:
- Strategic Thinker & Operator – You can zoom out to set vision and brand direction, then zoom in to execute with precision.
- Collaborative Partner – You thrive in close partnership with sales and other cross-functional teams, aligning on goals and working toward shared success.
- Customer-Centric – You listen deeply to customers, translating their needs and challenges into messaging, campaigns, and experiences that resonate.
- Creative Storyteller – You bring ideas to life through compelling narratives that connect with customers and differentiate us in the market.
- Data-Driven & Analytical – You balance creativity with a strong command of metrics, making decisions based on impact and ROI.
- Growth Mindset – You embrace experimentation, learn from results, and adapt quickly in a fast-paced environment.
âś… The must-haves for this role are:
- 10+ years of B2B marketing experience, with at least 2 years in a people management role
- Demonstrated ability to partner effectively with sales to drive demand and accelerate deals.
- Proven success in building brand presence and delivering measurable pipeline growth.
- Deep expertise in account-based marketing and field marketing strategies.
- Strong product marketing background with experience driving GTM strategies.
- Excellent communication, leadership, and cross-functional collaboration skills.
- Comfortable in a fast-paced, scrappy, and evolving environment
- Willingness to work 4 days/week in-office at our Arlington HQ
- Ability and willingness to travel up to 25% of the time
🌟 Bonus points for:Â
- Experience at a startup or small company (2+ years, <200 employees)
- Grown demand for a new or niche category
- Knows the inner workings of the homebuilder industry and its broader ecosystem
- Built GTM motions through partners to increase demand
- Passion for clean energy, sustainability, or climate tech
đź’°Compensation:Â
The expected base salary for this exempt role in Virginia is $150,000-$190,000. Actual compensation may vary based on experience, qualifications, and other job-related factors permitted by law. This position also has an equity component as part of the overall compensation package.
