Key Responsibilities

Plan, coordinate, and execute integrated marketing campaigns across digital, social media, content, events, email, and performance marketing channels.
Translate business and marketing strategies into clear campaign plans, timelines, and execution roadmaps.
Take ownership of the full campaign lifecycle, from planning and implementation to post-campaign analysis.
Develop compelling marketing content, promotional materials, and campaign assets that align with the company's brand identity.
Ensure all campaigns are delivered on schedule, within budget, and achieve targeted business outcomes.

Manage and optimize customer acquisition and lead generation initiatives across multiple marketing channels.
Monitor campaign performance and identify opportunities to improve engagement, conversion rates, and return on investment.
Analyse marketing data and key performance indicators (KPIs) to identify trends, address performance gaps, and refine marketing strategies.
Continuously test and implement new growth initiatives, digital channels, and marketing tactics to maximise business growth.
Support the optimisation of the customer journey and marketing funnel to improve lead quality and conversion.

Partner closely with Sales, Product, Operations, and Creative teams to ensure marketing initiatives support overall business objectives.
Develop sales enablement materials, presentations, and marketing collateral to support business development activities.
Coordinate product launches, business updates, and promotional activities across relevant marketing channels.
Engage internal stakeholders to ensure seamless execution of campaigns and company initiatives.

Manage relationships with external agencies, designers, copywriters, media partners, and other marketing vendors.
Define project scopes, deliverables, timelines, budgets, and performance expectations.
Review creative outputs and campaign deliverables to ensure quality, consistency, and brand compliance.
Evaluate vendor performance and recommend improvements to maximise value and marketing effectiveness.

Track, measure, and report on key marketing metrics such as customer acquisition cost (CAC), customer lifetime value (LTV), conversion rates, engagement, lead generation, and campaign ROI.
Prepare regular marketing performance reports and actionable insights for senior management.
Leverage data and market insights to optimise campaigns and support strategic marketing decisions.
Stay informed of industry trends, competitor activities, and emerging marketing technologies to identify new opportunities.

Qualifications & Experience

Bachelor's Degree in Marketing, Business, Communications, or a related discipline.
Minimum 5 years of experience in marketing, digital marketing, growth marketing, or campaign management.
Demonstrated experience managing end-to-end, multi-channel marketing campaigns.
Strong knowledge of digital marketing, including paid advertising, content marketing, social media, email marketing, SEO/SEM, and event marketing.
Experience using marketing analytics tools to monitor campaign performance and optimise marketing effectiveness.
Strong project management skills with the ability to manage multiple campaigns simultaneously.
Proven experience working with external agencies, creative partners, and marketing vendors.
Analytical, data-driven mindset with excellent problem-solving and decision-making abilities.
Excellent communication, stakeholder management, and interpersonal skills.
Experience in technology, SaaS, healthcare, maritime, logistics, wellness, or other B2B industries will be an advantage.
Self-motivated, organised, and able to thrive in a fast-paced, dynamic environment with minimal supervision.