Company & Mission Overview:

Our mission: We exist to connect climate and financial risk.

Who we are: First Street is the standard for Climate Risk Financial Modeling. For over a decade, we’ve been translating climate risk into decision-useful financial outcomes for investors, businesses, communities, and property owners worldwide. With backing from world-class firms, including Innovation Endeavors, Galvanize, General Catalyst, and others, our team has raised millions to change how the global economy thinks about climate change.

Read more about our culture here and see what Climate Risk Financial Modeling is all about here.

Our data: We’ve assembled leading climate scientists and economists to develop transparent, peer-reviewed methodologies to calculate the past, present, and future climate risk for properties and asset classes spanning real estate, infrastructure, and companies. Using physics-based deterministic models, we predict the likelihood of floods, wildfires, hurricanes, and other hazards at any location on Earth, along with associated damage and downtime.

Our customers: We aim to incorporate climate risk data into every financial decision made today. We are relied on every day by:

Institutional investors like Norges Bank Investment Management and Blackstone.
Banking enterprises, including Bank of America and Fifth Third.
Government bodies ranging from Fannie Mae to the US State of Connecticut.
Millions of everyday users on Zillow, Redfin, Realtor.com, Homes.com, and more.

Come join us and use your talents to change the world.

Team and role overview

Marketing at First Street drives awareness, demand, and category authority for the CRFM platform across institutional financial audiences. Product Marketing is the connective tissue between First Street's product and science organization and the GTM teams that take it to market. It is the discipline that translates physical climate models, financial layers, and product capabilities into language institutional buyers understand, value, and act on.

As Product Marketer, you will own the positioning, messaging, sales-ready collateral, launch motions, and product training content that ensure every capability First Street builds reaches the market with a consistent narrative and a sales team equipped to sell it. You will partner directly with Product Managers and the broader product, science, and engineering team on roadmap translation, and you will support the voice-of-customer feedback loop that brings field intelligence back into product priorities.

What you will do

Own the positioning and messaging architecture. Develop and evolve the frameworks that articulate First Street's value across our core institutional segments (asset owners, asset managers, REITs, infrastructure investors, banks, insurers, corporates) and our priority use cases. Translate physics-based climate models and financial layers into language that resonates with each buyer.
Build and maintain the GTM collateral library. Pitch decks, one-pagers, solution briefs, modular suite decks by segment, demo narratives, objection-handling, and battlecards. Productize collateral so it serves all sales motions consistently rather than becoming a custom-deck factory for any one of them.
Own the reusable RFP answer library. Build and maintain the central repository of approved, current language for RFP and security questionnaire responses. Support the sales organization to position our solutions across RFP responses per deal; you own the library they pull from.
Lead case study and customer storytelling production. Own the editorial pipeline for customer case studies and proof points across segments, partnering with sales and customer success to surface and shape the stories that move deals.
Lead product launches end to end. Own the GTM motion for new products, capabilities, features, geographies, and data releases. Coordinate with product, science, and engineering on the launch narrative, and brief and equip Sales, Strategic Partnerships, Customer Success, and Marketing so every launch lands in the market with a consistent message.
Produce the product training materials. Design the content the GTM team uses when new capabilities ship: training decks, demo scripts, talk tracks, FAQs, and certification materials. Delivery sits with the Sales leaders and the Sales Solutions Specialist; you equip them to deliver well.
Be the GTM counterpart to Product Management. Work directly with Product Managers and the broader product, science, and engineering team. Support efforts to communicate product information to customer facing teams and translate roadmap items into launch plans.
Support the voice-of-customer feedback loop. Facilitate a systematic process through which win and loss intelligence, prospect objections, customer feature requests, and field signal flow back into product priorities. Partner with Revenue Operations on the analytical layer that surfaces segment-level patterns.

What you will need

5+ years of B2B product marketing experience, ideally in enterprise SaaS, data, or analytics businesses sold into financial services, asset management, real estate, insurance, or institutional audiences.
Proven ability to translate technically and scientifically complex content (climate models, data platforms, analytical methods) into clear, compelling narratives for sophisticated but non-technical financial buyers.
Strong editorial instincts and writing ability. You can author institutional-grade prose yourself, edit the work of others to a consistent standard, and steer copy away from generic AI-sounding language toward the peer-to-peer voice institutional buyers respond to.
Track record of building positioning frameworks, segment playbooks, launch programs, and sales enablement content that materially improved sales outcomes.
Demonstrated experience partnering with product management, science, or engineering teams to translate roadmap into commercial narrative, and bringing structured customer feedback back into product.
Comfort operating across multiple buyer segments and sales motions simultaneously, with the discipline to productize collateral into reusable assets rather than custom-build per call.
Comfort and curiosity with AI tools as a force multiplier for research, drafting, and content production.
Mission alignment with First Street's work translating climate science into financial signal.

Our anticipated US base salary compensation range for this role is $130,000-175,000 plus stock options and a competitive benefits package, which includes equity, 401(k), paid time off, paid parental leave, and comprehensive health benefits. Actual compensation will vary depending on factors such as work location as well as additional factors such as a candidate’s qualifications, skills, experience, competencies, and relevant education. Your recruiter can share more about the specific salary range for your location during the hiring process.

How we work:

Impact: We only focus on things that move the needle
Drive: We are driven by the role we play in connecting climate change to financial risk
Ownership: This is our company and we act accordingly
Urgency: We move quickly because the world depends on it
Resilience: We have a growth mindset in all that we do

What we offer:

Competitive salary commensurate with experience
Ownership interest in the company via Employee Stock Option Plan
Hybrid Schedule with in-office work days on Monday, Wednesday and Thursday
15 vacation days along with 8 statutory company holidays, 5 days for winter break office closure, and 10 sick days
Healthcare monthly premium covered at 100% for employee or a significant contribution for family plans
Vision and dental benefits with partial employee contribution
12 weeks of paid parental leave
Access to One Medical, Teledoc, HealthAdvocate, Kindbody, and Talkspace
Company 401k program
Commuter benefits
Life Insurance
Tech startup environment
Weekly team meals and an office stocked with coffee and snacks
Working on the world’s biggest issue with other passionate professionals

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Once you've applied, please be sure to check your spam folder, as emails from our recruiting team are sometimes rerouted.

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Senior Product Marketing Manager - Sustainability & Climate