Location(s):

Croatia

City/Cities:

Zagreb

Travel Required:

Relocation Provided:

Job Posting End Date:

March 29, 2025

Shift:

Job Description Summary:

Job Summary

PACS Director Adria`s core job responsibility is to execute the Europe Operating Unit's (OU) overall strategic direction in Adria through local public affairs, communications, and sustainability initiatives. Due to the unique system structure, PACS Director Adria will also be able to provide full and independent operational support to the local team.

The key objectives for this role are to:

Enhance and protect the reputation of our Company and Brands in Adria, including potential reputation impacts across Europe
Work with the bottler (Coca-Cola Hellenic Adria) Corporate Affairs and Sustainability team to ensure system business plans are aligned and effective
Develop and manage customer-focused community and sustainability projects within the Operating Unit Europe strategic framework
Support all key business & brand initiatives where communication might be of added value for the success of the local business
Manage Incident Management & Crisis Resolution (IMCR) cases in Adria in partnership with Coca-Cola Hellenic

Public affairs and stakeholder engagement:

Act as a lead representative of the company in Adria to further the system’s interest through the establishment of effective government and industry relations and building strong relationships and golden triangle partnerships with key opinion leaders/businesses
Maintain franchise leadership through alignment on stakeholder outreach and goals
Provide strategic advice to the business on the potential impact of business decisions on the relationships with the Government and other KOLs.

Corporate and category reputation management:

Lead initiatives that foster grassroots connection through Community platforms, and proper amplification through paid, owned, and earned media
Champion our sustainability agenda and progress it locally through NGO engagement and forming relevant partnerships
Manage the Health and Well-being debate among KOLs, Media, and targeted consumer groups across Adria
Create and implement (in line with EU OU/Global strategy) effective programs to enhance corporate reputation, further the company`s sustainability agenda, and enhance category perception
Lead humanitarian and local community activities in alignment with the community strategy outlined by our Social Impact lead in the Europe OU

Communications

Manage preparation and execution of content for distribution through traditional and digital media
Lead proactive media relations, developing personal contacts with a range of influential journalists, including business, health, medical, consumer affairs, science correspondents, and influencer bloggers.
Collaborate with the marketing team to support the brands and their success in the market, including risk assessment of brand plans
Act as a Company spokesperson in Adria when needed
Liaise with the PR agencies to ensure the level and quality of service
Communicate the company’s story on social media and digital platforms, ensuring the company website and social networks are refreshed and up-to-date, and reflect system-wide initiatives

Qualifications & Requirements:

University degree (Master) or equivalent in communications, journalism, sustainability, or related field.
10+ years of professional Corporate Affairs / GR experience.
Fluent in English – both speaking and writing
Stakeholder relations management and ability to work with external high-level audiences
Demonstrated experience in managing or coordinating sustainability initiatives or projects.
Experience in working with NGOs, government agencies, or private sector entities on environmental or social projects.
Develop unique ideas that can be used to address business issues and improve the organization
Make personal decisions that impact our ability to drive organizational success
Business writing; Public speaking
Understand the role in building and delivering short and long-term results to the business
Leverage internal insights and external best practices to promote leading-edge thinking
Embrace change and demonstrate a clear commitment to the success of The Coca-Cola Company
The ability to work in a networked organization through strong collaboration will all functions and our bottler
Understanding business insights and strategies
Experience in operating in a complex organization
Experience in issues and crisis management
Experience in advising senior management at the MD/CEO level

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Coca-Cola Adria drustvo s ogranicenom odgovornoscu za usluge

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Public Affairs, Communication and Sustainability Director Adria