At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And to get there, we need ambitious people who believe in playing an important part in shaping that future. People seeking unmatched career and personal growth opportunities, who are driven to work with, and learn from some of the most inspiring and supportive leaders in the business.

Sound like you? Then read on.

About the Role

Position： Sr. Specialist, People Sustainability

Roles and Responsibilities:

Culture Clarification
Strategically develop and produce compelling culture stories that embody AIA’s core values and promise, transforming abstract cultural concepts into relatable human narratives for diverse employee audiences.
Design and execute visually engaging HR newsletters with strong storytelling elements that highlight employee journeys, cultural milestones, and wellness initiatives aligned with AIA Culture.
Create platform-specific cultural content for internal channels (WeChat work, intranet) that resonates with different employee segments, incorporating multimedia storytelling formats including short videos, infographics, and interactive elements.
Establish consistent cultural messaging frameworks that translate AIA’s global cultural pillars into locally relevant content while maintaining brand integrity across all communication touchpoints.

Culture Activation
Design and facilitate immersive culture workshops using experiential learning methodologies that help new employees connect emotionally with AIA’s purpose and values through storytelling and interactive activities.
Develop onboarding culture journeys that incorporate authentic employee stories and visual narratives to accelerate new hire cultural integration and sense of belonging.
Create culture activation toolkits for managers with ready-to-use storytelling templates, discussion guides, and visual assets to reinforce cultural understanding during team meetings and daily interactions.
Produce “culture champion” spotlight series featuring employees who exemplify AIA Culture in action, creating relatable role models that inspire behavioral change across the organization.

Culture Solidification
Partner with Talent Acquisition to weave AIA’s cultural narrative into recruitment materials, interview processes, and candidate experiences, ensuring cultural alignment begins at the earliest touchpoint.
Collaborate with Learning & Development to integrate cultural storytelling elements into leadership programs and employee development journeys, using real employee experiences as teaching tools.
Work with Performance Management teams to develop culturally-aligned recognition frameworks that highlight and reward behaviors demonstrating AIA Culture through compelling storytelling.
Support HR Business Partners in translating business initiatives into culturally-resonant communications that connect organizational goals with AIA’s purpose-driven identity, creating cohesive narrative threads across all HR practices.

Job Requirements:

Bachelor’s degree in Marketing/Communications/Human Resource (or related field).
5+ years working experience in Marketing/PR/Social Media or HR related functions.
Result oriented, outgoing, able to handle multi-tasks, resilient.
Strong communication and Influential skills.
Project management experience is needed.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

AIA Group

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Sr. Specialist, People Sustainability