Paula Rebich Scarfone

Skills

Master's in Environmental Biology, Research Project: Macroinvertebrates as Biological Measurements of Water Quality for Monocacy Basin Stream Monitoring Project at Hood. Collected macroinvertebrates from streams within the Monocacy River watershed; provided samples, supplies, and standardized techniques/instructions to teachers at eight Maryland high schools and two junior high schools so teachers could incorporate water quality monitoring into curriculum. Collected and analyzed student data using SPSS statistical software. Interviewed by print and television news media about the research project. Nonprofit and Non Profit, Advocacy, Environmental Justice, Constant Contact, Microsoft Teams, Microsoft 365, SharePoint, OneNote, Excel, Publisher, PowerPoint, Google Analytics 4, Classroom, Drive, Docs, Gmail, Slides, BigCommerce, Search Engine Optimization or SEO, Basic HTML, WordPress, Adobe Creative Cloud: Acrobat, Express, Illustrator and Photoshop, Canva, OpenAsset, Deltek Vision,Trello, LinkedIn Recruiter, Crelate, SignalHire, WebEx, Zoom, SPSS – statistical analysis, Integrated Marketing Strategy, Stakeholder Engagement, Team Leadership, Collaboration, Crisis Communication, Spokesperson and Trainer, Project Management, B2B, B2C, B2G, SLED, Federal, Brand Creation and Growth, Websites, UI, UX, Blogs, Associated Press Style or AP Style, Environmental Marketing, Architecture / Engineering / Construction Sectors, Request for Proposals, RFP Management, Grants, Grant Writing, Grant Management, Content Development, Email Marketing and Events, Problem-Solving, Crisis Communication, Digital Marketing, Account Management, Corporate Communications, Budget Management

About

Accomplished leader: 20+ years of experience in digital marketing, account management and corporate communications. Adept at driving brand awareness and engaging diverse audiences. Proven track record crafting campaigns for startups, tech, public companies, K-12, higher education, environmental advocacy and architecture, engineering and construction industries. Known for leading strategic plans and messaging initiatives with a collaborative approach, aligning cross-functional teams to meet deadlines. Trusted advisor to C-suite executives, nurturing client relationships, forging partnerships and cultivating news media. Proficient in media acquisition, negotiation and data-driven decision-making to optimize return on investment and achieve objectives. Environmental Work Samples: 1. Developed a winning Request for Proposal that focused on climate change and preserving ecosystem function; led marketing campaign with the client Delaware Center for the Inland Bays and with Oasis Design Group consultant Biohabitat's (https://www.biohabitats.com/project/james-farm-preserve-master-plan-2/), wrote and pitched news release that was published verbatim and secured placements (https://www.capegazette.com/article/cib-selects-oasis-james-farm-master-plan/62543). 2. Climate and Environmental Justice: South Wilmington Wetlands Park, Wilmington, Delaware. Worked with the client and government agencies like Wilmington Planning Department. Spearheaded and wrote new release (https://www.wilmingtonde.gov/home/showpublisheddocument/3072/637036226093070000). Conducted media relations that generated news coverage for them and partners like The Nature Conservancy and consultants. Placements included Wrong Side of the River in Landscape Architecture Magazine (https://img1.wsimg.com/blobby/go/9bc0698f-b5e0-4d29-9929-89d02a184a71/downloads/Wrong%20Side%20of%20the%20River.pdf?ver=1720874240562). Secured speaking opportunity for Wilmington's Mayor and Oasis Principal to discuss project at an American Society of Landscape Architecture conference. Submitted project and earned industry award. 3. Rooftop garden. Pitched, researched content, edited and ghostwrote portions of article Take it from the Top in Landscape Architect and Specifier News. Presented rooftop project at American Institute of Architect's Baltimore Chapter. Pitched and earned industry awards.