Joga Lucius

Skills

Email Copywriting, Social Media Copywriting, Blog & SEO Content Writing, Persuasive & Conversion Copywriting, Direct Response Copywriting, Marketing Funnels & Lead Generation, A/B Testing & Conversion Optimization, Product Description Writing, Brand Storytelling, Strong Communication & Collaboration, Research & Analytical Thinking, Corporate Social Responsibility (CSR) Writing, Adaptability & Continuous Learning, Client Relationship Management.

About

Eco-Conscious Copywriter | Email Marketing Specialist | Sustainable Fashion and Renewable Energy Advocate

With a strong background in sales, and marketing and a BSc in International Relations, I used my experience to transition into a Copywriter and combine my passion for sustainability with persuasive storytelling. As a freelance eco-conscious copywriter, I specialize in email marketing, blog writing, and direct response copy for brands that prioritize sustainability, renewable energy, and ethical fashion.

I previously worked as an insurance sales agent, where I honed my skills in client engagement, persuasive communication, and strategic marketing. My experience in the fashion industry, coupled with my passion for eco-friendly practices, inspired me to establish Verde Vogue—a sustainable fashion brand focused on originality, quality, and environmental responsibility.

My copywriting portfolio includes developing an email marketing strategy for HerVitality, an e-commerce brand focused on women’s wellness, where I crafted compelling email campaigns to boost engagement and conversions. Additionally, I created an email sequence for SolarGlow, a renewable energy brand, helping to educate and convert prospects into customers by highlighting the benefits of solar solutions.

Through my work, I help eco-conscious brands connect with their audiences, drive conversions, and build lasting relationships. I am also expanding my expertise in affiliate marketing, leveraging content to promote sustainable products and services.

My achievements include launching my own Teemill store, building a LinkedIn presence to attract entrepreneurs, and developing high-impact marketing campaigns for sustainable brands. I continue to refine my skills, to create a positive impact through ethical and engaging copywriting.