Skills
Strategic Campaign Management: Proficient in designing and executing innovative, data-driven campaigns to boost engagement, visibility, and conversions.
Partnership Development: Skilled in building and managing relationships with global brands, media outlets, and influencers to drive growth and collaboration.
Digital Marketing and Content Strategy: Expertise in creating localized, high-impact content strategies using tools like Google Analytics, HubSpot, and Canva.
Data-Driven Decision Making: Adept at leveraging AI and analytics to optimize campaigns, improve ROI, and measure performance effectively.
Stakeholder Engagement and Advocacy: Experienced in fostering relationships with media, donors, and partners, enhancing trust and visibility.
Leadership and Mentorship: Demonstrated ability to lead cross-functional teams, mentor junior staff, and foster innovation and productivity.
Crisis Communication and Reputation Management: Skilled in developing and executing protocols to maintain brand reputation during high-stakes campaigns.
Event Coordination and Project Management: Expertise in organizing virtual and physical events, improving collaboration and satisfaction among attendees.
Tools Proficiency: Advanced use of platforms such as Salesforce, Trello, Asana, Microsoft Office Suite, and predictive analytics tools.
Cross-Functional Collaboration: Strong ability to work across teams and departments to align goals and execute seamless projects.
About
Gladys Chepngeno Cheruiyot is a dynamic and results-oriented professional with over 10 years of expertise in communications, business development, and digital marketing across diverse industries such as technology, media, and finance. She has a proven track record of driving strategic campaigns, building high-value partnerships, and leveraging data-driven strategies to achieve measurable growth. Notable achievements include leading TikTok's #BookTok campaign with 183 million views, reducing misinformation during Kenya's 2022 General Elections by 40%, and increasing donor engagement by 40% through innovative fundraising campaigns. Her leadership in launching Kenya's first IP game, Churchill Run, achieved 70,000 downloads in two months. Recognized as one of the Top 25 Women in Digital Africa in 2022, Gladys excels in cross-functional collaboration, stakeholder advocacy, and campaign optimization, consistently delivering impactful results.