Background to the Company
Willowton Group has been in operation since 1970 and has grown to become one of Africa’s leading edible oil processors, as well as one of the leading competitors in the South African FMCG market.
The group operates across South Africa with manufacturing facilities in Pietermaritzburg, Johannesburg, and Cape Town. Willowton Group has recently completed expanding its manufacturing operations into Zambia and Zimbabwe, with aspirations to further extend its reach to customers throughout Africa.
A wide range of products encompasses edible oils, rice, margarines and spreads, beauty, toilet and laundry soaps, candles, baking and industrial fats. Well-known brands include, amongst others, Sunfoil, Sunshine D, D’lite, Crown, WoodenSpoon, and Allsome rice.
Key to the group’s success are the sound foundations of service excellence, continued investment in technology and human resources and the hands-on involvement of the directors in the day-to-day running of the business.
By combining flexibility and vision with a sound business approach, the company is set to strengthen its position in the FMCG market even further, now and into the future.
