If you are driven to deliver exceptional fan experiences that are beyond anything possible elsewhere and interested in working alongside a team of innovators and enthusiastic over-achievers, you will enjoy working with us!
JOB OVERVIEW:
The Director of Marketing plays a key role in shaping the strategic marketing vision for The Battery Atlanta. Collaborating closely with the Vice President of Marketing, this position focuses on creating and executing innovative marketing programs designed to boost customer traffic and tenant sales while fostering strong community relationships. The Director will also analyze market trends and customer feedback to refine strategies and ensure alignment with organizational goals. This role is essential for enhancing brand visibility and engagement within the community.
PRIMARY RESPONSIBILITIES:
The successful Director of Marketing will have a diverse set of responsibilities aimed at enhancing the strategic marketing efforts for The Battery Atlanta. Key duties will include, but not be limited to:
- Annual Marketing and Event Planning: Develop and execute a comprehensive marketing and event plan that aligns with company strategies and positively impacts financial objectives, leasing, sales, traffic, and market share.
- Budget Management: Create and manage the annual marketing budget, appropriately allocating funds for mandatory, discretionary, and media expenses to support marketing initiatives and brand messaging.
- Social Media Growth: Oversee team efforts to enhance social media presence and increase data collection through SMS and email subscriber growth.
- Public Relations Coordination: Collaborate with PR teams and third-party firms to effectively communicate marketing messages to consumers and potential partners.
- Advertising Strategy: Collaborate on advertising spending and strategies to bolster programming and brand awareness.
- Programming Development: Enhance and develop marketing programs that meet customer and retailer needs, contributing to a vibrant shopping, living, and entertainment environment.
- Visual Merchandising Coordination: Coordinate visual merchandising, signage, and advertising programs to maintain brand consistency and appeal.
- Team Participation: Engage in manager on duty rotation and management staff meetings, playing a critical role in the management team.
MINIMUM QUALIFICATIONS:
- Fluent in English both written and verbal
- Bachelor's degree with an emphasis in sales, marketing, or business
- Minimum 10 years of prior experience in strategic marketing, event management, and budgeting
- Working knowledge of Marketing, Events and Marketing Fund functions in a mixed-use, multi-stakeholder development environment strongly preferred
- Knowledge of retail management, marketing and advertising and working knowledge of the media industry
- Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others
- Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success
- Meets commitments - produces accurate work
- Ability to multi-task under tight deadlines
- Solution oriented and results driven
- Successfully complete a Background Check
The Atlanta National League Baseball Club, LLC is an equal opportunity employer. A diverse workforce representing varied backgrounds, perspectives, and experiences is key to delivering on our business promise to our fans and the communities we serve. All qualified candidates are welcome to apply.
If you are disabled as defined by the Americans With Disabilities Act and require a reasonable accommodation in order to complete your online application, including making a change to the application process, please contact our Human Resources team at PeopleCapital@braves.com
