The US Marketing Director, Healthcare is responsible for defining Healthcare marketing and communications strategy for a measurable increase in contribution to revenue. This will be achieved by creation of a marketing and communications plan in alignment with business and commercial organization.
This strategic plan will drive dominant awareness and preference for Enterprise Healthcare customers among key market segment decision makers, partners, and influencers, leveraging marketing campaigns, go-to-market playbooks, communications strategies and joint sales and marketing commercial strategic plans.
This individual will have mastered translating customer insights and competitive feedback into action, designed and managed demand generation campaigns and understands deeply the needs to translate into meaningful engagements. In this role, you will be responsible for strategic customer marketing, retention, and influence programs to drive adoption, loyalty, advocacy, and growth.
Who is Schneider Electric?
Schneider Electric creates connected technologies that reshape industries, transform cities, and enrich lives. Our 135,000+ employees thrive in more than 100 countries. From the simplest of switches to complex operational systems, our technology, software, and services improve the way our customers manage and automate their operations. Help us deliver solutions that ensure Life Is On everywhere, for everyone and at every moment.
What do you get to do in this position?
- Creates a segment marketing strategy to support the strategic annual growth plan and update quarterly to enable market saturation, customer experiences, marcom investments, reflect customer evolving needs.
- Develops Unique Value Proposition and positioning in prioritized end-markets to grow and maintain Enterprise Healthcare customer relationships, promote brand awareness, and increase a revenue
- Partners with Channel, Segment teams and local market intelligence to define marketing programs that drive expansion, loyalty, and new acquisition with Public Sector customers.
- Develops public affairs communications strategies, including external and internal, to drive engagement and preference for Schneider Electric
- Manage Voice of Customer programs that define buying behaviors, market trends, customer pain points, gaps etc.)
- Owns and manages the marketing promotional budget
- Ensures optimized integrated marketing mix to align with commercial market segments
- Defines, monitors, and manages key performance indicators and dashboards.
Marketing Scope
- (Brand Management) Oversees the Schneider brand positioning, messaging, and identity to Healthcare target audiences. Ensure brand consistency across all marketing materials, campaigns, and communications.
- (Lead Generation) Develops and execute lead generation initiatives, including but not limited to content marketing, webinars, events, and partnerships. Drive the creation of high-quality content tailored to the healthcare audience.
- (Digital Marketing) Manages digital marketing campaigns across various channels, including social media, email marketing, search engine optimization (SEO), and advertising, to increase brand visibility and drive engagement.
- (Communications) Develops PR, AR, Influencer, Executive and internal communications plans in collaboration with the Brand & Communications team.
- (Sales Enablement) Works in partnership with the sales teams with the necessary tools, materials, and resources to effectively communicate value proposition to customers
- (Stakeholder Engagement) Collaborates with key internal stakeholders, including senior management, sales teams, and product development, to align marketing strategies with overall business goals.
- (Management) Collaborates and influences several marketing teams and drive investments to achieve a high performance and high engagement culture
What qualifications will make you successful for this role?
- Bachelor’s degree, preferred in business, marketing or communications
- Minimum 10 years B2B product vertical marketing, sales, and/or strategy experience
- Strong knowledge of current market trends in Healthcare markets
- Proven track record of developing innovative and disruptive programs
- High degree of initiative and pro-active management
- Experience leading through influence a high performance marketing team
- Open to change and must embrace the concept of continuous improvement
- Strong written and verbal communications
- Ability to travel domestically 25%
- Experience with marketing automation and CRM tools is preferred.
- Ability to work collaboratively across teams and departments.
Let us learn about you! Apply today.
You must submit an online application to be considered for any position with us. This position will be posted until filled.
Looking to make an IMPACT with your career?
When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – starts with us.
IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.
We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.
Become an IMPACT Maker with Schneider Electric – apply today!
€36 billion global revenue
+13% organic growth
150 000+ employees in 100+ countries
#1 on the Global 100 World’s most sustainable corporations
You must submit an online application to be considered for any position with us. This position will be posted until filled.
Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and ‘inclusion’ is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do. This extends to our Candidates and is embedded in our Hiring Practices.
You can find out more about our commitment to Diversity, Equity and Inclusion here and our DEI Policy here
At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter here
Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.
