LONGi Solar is one of the world’s largest solar technology companies, ranking first in global module shipments since 2020.
With more than 60,000 employees, 30+ locations and 30 manufacturing sites globally, LONGi has broken the photovoltaic (PV) cell conversion efficiency record 16 times in a row since 2021.
LONGi is the first Chinese solar manufacturer to join the three distinguished climate initiatives RE100, EP100 and EV100.
TASKS:
Trade Marketing:
- Closely cooperate with channels customers to perform marketing activities addressed to distributors, installers, and C&I customers to deliver maximum branding exposure.
Event Management:
- Plan and execute industry events, trade shows, seminars, sponsorships and customers events to showcase LONGi Solar products and solutions.
- Collaborate with sales teams to maximize lead generation and brand exposure at events.
Strategic Planning:
- Support the development and implementation of comprehensive marketing strategies to achieve business objectives in the Italian market.
- Conduct market research to identify trends, competitive landscape, and customer preferences.
- Collaborate with EU HQ and global marketing teams to align strategies and ensure consistency in messaging.
Brand Management:
- Enhance and maintain the LONGi Solar brand presence in the Italian market.
- Support the development and implementation of branding initiatives to strengthen brand equity and recognition.
- Ensure brand consistency across all trade marketing activities.
Content Development:
- Create compelling and effective marketing content, including product collateral, case studies, whitepapers, and presentations.
- Collaborate with product marketing teams to deliver all necessary commercial and marketing material necessary for the BU and related markets.
- Manage the localization of global content to meet the specific needs of the Italian market.
Digital Marketing:
- Cooperate with EU HQ in the definition of digital marketing campaigns and in analysing campaign performance metrics and optimize strategies for improved results.
Collaboration and Communication:
- Work closely with sales, product marketing, and global marketing teams to align strategies and achieve common goals.
- Communicate marketing initiatives, reports, and insights effectively to internal stakeholders
QUALIFICATIONS:
- Bachelor's degree in Marketing or a related field; Master’s degree is a plus.
- Proven experience in B2B marketing, preferably in the solar or renewable energy industry.
- Strong strategic thinking and analytical skills.
- Excellent written and verbal communication skills in both Italian and English.
- Demonstrated ability to manage multiple projects and meet deadlines
WE OFFER:
- A challenging position in a market leading photovoltaic company.
- The chance to work in a global team with international vision.
- A promising career development within our fast-growing organization.
*KINDLY SUBMIT YOUR CV IN ENGLISH*
