Job Details
Description
Founded in 1936, the National Wildlife Federation has grown into America's largest and most trusted grassroots conservation organization with 52 state and territorial affiliates and more than seven million members and supporters, including hunters, anglers, gardeners, birders, hikers, campers, paddlers, and outdoor enthusiasts of all ages and stripes. The mission of the National Wildlife Federation is to unite all Americans to ensure wildlife thrive in our rapidly changing world. We advance this mission through programming focused on conserving wildlife, restoring habitats and waterways, expanding outdoor opportunities, connecting children with nature, advancing environmental justice, and addressing the causes and consequences of climate change.
The Vice President for Ranger Rick Brands & Engagement will develop and lead the implementation of a comprehensive brand strategy that enhances NWF’s market share and drives future growth and impact across five award-winning children’s titles. This role requires a visionary leader and capable team builder who brings a record of accomplishment in marketing and engagement, ideally in working with children’s products, media or publications. They will lead a talented team of professionals in further establishing the brand on a sustainable path forward and scaling its reach. In so doing, the Vice President will drive collaborations across teams, ensuring alignment with NWF’s core values, while modernizing product offerings and substantially growing revenues and engagement toward our mission of inspiring young conservationists.
Principal Duties:
- Lead the development and implementation of a comprehensive brand strategy that aims to position Ranger Rick for future growth and impact.
- Direct a talented and capable senior management team, fostering a culture of collaboration, creativity and accountability that inspires and motivates the same throughout our ranks.
- Drive efforts to spur revenue growth and market share by expanding audiences and by introducing new products and engagement opportunities.
- Ensure brand consistency in messaging, tone, tenor and visual representation across editorial, product development, and an array of marketing and engagement touchpoints.
- Guide teams in optimizing acquisitions and renewals strategies to maximize revenues and further improve retention.
- Identify opportunities to enhance operational and cost efficiencies, modernizing and right-sizing our approaches and investments accordingly.
- Continually evaluate performance, analyze trends, and conduct market research to inform decision-making and tactics, course-correcting and fine-tuning strategy implementation as necessary.
- Further build a culture of belonging, ensuring role clarity and responsibility across the team while harmonizing efforts and ensuring staff capacity and expertise align with operational needs and functions.
- Foster renewed transparency and rigor in financial forecasting and reporting.
Required Competencies, and Desired Skills and Qualifications:
- 12+ years of relevant leadership experience in publications, marketing, brand management or product development, ideally engaging children. Conservation or education experience is highly desirable. A former Ranger Rick kid or family member is a plus.
- Proven ability to lead talent and inspire teams to new levels of success.
- Demonstrated success in growing revenues, expanding audiences, and increasing market share.
- Direct experience in creating large-scale brand partnerships and earned media opportunities.
- Seasoned business management acumen and direct experience administering multimillion-dollar operations, ideally across multiple offices and product lines.
- Entrepreneurial self-starter, with a growth mindset, and a high tolerance for complexity and evolving conditions. Experience in a fast-paced, deadlines-orientated environment. Adaptability and resourcefulness will serve this position well.
- Proven experience in expanding digital ecosystems and a record of driving innovations to enhance engagement and streamline operations is required.
- Superior communications skills and political savvy, paired with winning negotiation and relationship building skills.
- Strong understanding of the evolving publications and media landscape.
- Exemplary project planning, management and organization skills.
- Proficiency in Microsoft Office products.
NWF Values:
Your actions are expected to reflect the staff values of the National Wildlife Federation: collaboration, mindfulness, empowerment, inclusivity, and mission focus. Your competencies should include:
- Being motivated by values of equity and responsibility to those most marginalized;
- Consistently bringing a high level of empathy and social skills to work and interpersonal interactions;
- Being committed to deepening an environmental justice approach in policy priorities, program development and partner engagement;
- Actively seeks feedback, direction, and guidance from all team members and keeps staff informed of decisions that impact them;
- Being dedicated to advancing NWF’s internal equity transformation and compelling partners and allies to incorporate equity into their work; and
- Passion for and commitment to NWF's mission
Application:
Applications will be reviewed on a rolling basis. Candidates should submit a cover letter and resume.
We strive to increase diversity, equity, inclusion and justice (DEIJ) in all elements of our work and with our partners to support the interdependent needs of wildlife and people in a rapidly changing world. We recruit, employ, train compensate, and promote regardless of race, religion, creed, national origin, ancestry, sex (including pregnancy), sexual orientation, gender identity (including gender nonconformity and status as a transgender individual), age, physical or mental disability, citizenship, genetic information, past, current, or prospective service in the uniformed services, or any other characteristic protected under applicable federal, state, or local law. We are proud to be an equal opportunity employer. Applicants are invited to learn more about National Wildlife Federation’s commitment to diversity, equity, and inclusion at nwf.org/equity.
