Job Summary
The CRM Executive is responsible for managing the company’s Customer Relationship Management (CRM) initiatives. This role aims to enhance customer retention, engagement, and overall satisfaction through data-driven decision-making, targeted marketing campaigns, and personalized communication.
Key Responsibilities
- Customer Data Management: Oversee the collection, storage, and analysis of customer data, ensuring data integrity and compliance with relevant regulations
- Personalized Campaigns: Design and execute personalized marketing campaigns that align with customer preferences and behaviors.
- Customer Journey Mapping: Map out the customer journey, identifying key touchpoints and opportunities for engagement and improvement.
- Reporting & Analytics: Monitor and analyze the performance of CRM campaigns and report on KPIs such as customer acquisition, retention, and lifetime value.
- Cross-functional Collaboration: Work closely with the sales, marketing, and customer support teams to ensure alignment on customer relationship strategies.
- Customer Feedback & Insights: Collect and analyze customer feedback to understand pain points, needs, and opportunities for improving the customer experience.
Required Skills & Qualifications
- Analytical Mindset: Strong ability to analyze data, identify trends, and translate findings into actionable insights.
- Communication Skills: Excellent verbal and written communication skills for cross-functional collaboration and customer interactions.
- Customer-Centric: Deep understanding of customer needs, behaviors, and expectations.
