This Director of Public Relations oversees media relations, communications, photo and video content development, and institutional communications (not including social media). This position contributes to the success of Brookfield Zoo Chicago (“BZC”) by bolstering Brookfield Zoo Chicago's reputation as a leader in animal care and welfare, science, conservation, environmental education, and as a world-class destination. Additionally, this role will support initiatives that drive attendance and revenue.
PRIMARY JOB DUTIES AND RESPONSIBILITIES:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions of the position.
- Media Relations:
- Develop and implement media relations strategies to enhance Brookfield Zoo Chicago's visibility and reputation.
- Cultivate and maintain relationships with local, national, and international media outlets.
- Coordinate and manage media inquiries, press releases, and media events.
- Monitor media coverage and provide reports on the effectiveness of media campaigns.
- Manage the Zoo’s online newsroom and press materials, such as expert bios and fact sheets.
- Communications:
- Oversee the creation and distribution of engaging and informative content across various platforms, including content based upon scientific research, veterinary practices, and large- scale environmental threats (e.g., climate change, plastic pollution, etc.).
- Ensure consistent and accurate messaging that aligns with Brookfield Zoo Chicago’s mission and values.
- Collaborate with BZC departments to gather and disseminate information relevant to public relations efforts.
- Work with the Associate Vice President of Communications to plan external communications efforts long term.
- Photo and Video Content Development:
- Lead the development of high-quality photo and video content that showcases Brookfield Zoo Chicago's programs, events, and initiatives.
- Manage a team of photographers and videographers to ensure timely and creative content production.
- Oversee the archival and organization of photo and video assets.
- Manage licensing of photo and video assets and oversee filming requests and shoots from external entities.
- Institutional Communications:
- Develop and implement communication strategies that promote and advance Brookfield Zoo Chicago’s institutional priorities, such as developing thought-leadership opportunities for Zoo experts and leaders, creating written narratives and fact sheets about the Zoo’s commitments to conservation and education, and more.
- Draft speeches, talking points, and presentations for leadership.
- Ensure clear and effective internal communications to keep staff informed and engaged with institutional goals.
- Reputation Management:
- Promote Brookfield Zoo Chicago 's achievements in animal care, welfare, science, and conservation.
- Position Brookfield Zoo Chicago as a leader in environmental education and a top-tier destination for visitors.
- Manage crisis communications and serve as a spokesperson when necessary.
- Attendance and Revenue Initiatives:
- Support efforts to increase zoo attendance and revenue.
- Collaborate with the Marketing team to develop campaigns and promotions that drive visitor engagement.
- Evaluate the impact of public relations activities on attendance and revenue goals.
- Other:
- Responsible for hiring, selection, placement, orientation, training, and management of assigned staff, including but schedules and time off, performance reviews, recognition, staff development, disciplinary actions, and recommendations of employment actions.
- Other related duties as assigned.
POSITION REQUIREMENTS
- Associate’s degree in Public Relations, Communications, Journalism, or a related field.
- Minimum of 4 years of experience in public relations with a proven track record in media relations and content development.
- Strong leadership skills and experience managing a team.
- Exceptional written and verbal communication skills.
- Proficiency in multimedia content creation and digital communications.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Cultural competency; experience and/or ability to work and interact effectively with a diverse, multicultural audience.
- Valid driver’s license required at time of hire. Illinois residents must possess a valid Illinois driver’s license or obtain one within 90 days of hire. Valid out-of-state driver’s license is required for out-of-state residents.
- English fluency at a full professional proficiency.
DESIRABLE/PREFERRED QUALIFICATIONS
- Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.
- Passion for animal care, conservation, and environmental education.
- Multilingual ability, Spanish fluency a plus.
- Experience in the non-profit, zoo/aquarium, or conservation organization is a plus.
ADDITIONAL INFORMATION: This position description summarizes the primary duties and functions of this position but should not be considered a complete listing of every duty the incumbent may ever be called upon to perform.
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The mission of Brookfield Zoo Chicago is to inspire conservation leadership by connecting people to wildlife and nature. Accredited by the Association of Zoos & Aquariums, American Humane, and the Allianceof Marine Mammal Parks and Aquariums. Brookfield Zoo Chicago is an Equal Opportunity Employer.