Job Description:
Qualifications: Bachelor’s degree in Engineering, Renewable Energy, Business Administration, or a related field; Master’s degree preferred.
Experience: Proven experience (7+ years) in marketing leadership roles within the solar energy industry, with a focus on PV Solar products.
Work location: Pune
Responsibilities:
1. Strategy Development:
Develop comprehensive marketing strategies t promote PV Solar products and solutions.
Conduct market research and analysis & identify trends, customer needs, and competitive landscape.
Define target market segments and create strategies & penetrate and capture market share.
2. Brand Management:
Develop and maintain the brand identity and positioning for PV Solar products.
Ensure consistency in messaging and branding across all channels and platforms.
3. Campaign Management:
Plan, execute, and optimise marketing campaigns & generate leads and drive sales.
Collaborate with sales teams & align marketing efforts with sales objectives.
4. Content Development:
Oversee the creation of compelling content (such as blogs, whitepapers, case studies, videos) that educates and engages potential customers.
Ensure content is aligned with marketing goals and effectively distributed through appropriate channels.
5. Digital Marketing:
Drive digital marketing initiatives including SEO, SEM, email marketing, and social media campaigns.
Monitor and analyse campaign performance, optimise based on insights, and report on ROI.
6. Partnerships and Collaborations:
Identify and develop partnerships with key stakeholders including industry associations, influencers, and media outlets.
Collaborate with external agencies and vendors as needed & support marketing initiatives.
7. Budget Management:
Develop and manage the marketing budget, ensuring resources are allocated effectively & maximise ROI.
Monitor expenses and report on budget performance regularly.
8. Team Leadership:
Lead and mentor a team of marketing professionals, providing guidance and support & achieve departmental goals.
Foster a collaborative and innovative work environment.
Personal skills:
Strong understanding of PV Solar technologies, market dynamics, and industry trends.
Demonstrated success in developing and implementing strategic marketing plans that drive business growth.
Experience managing digital marketing campaigns and proficiency with digital marketing tools and analytics platforms.
Excellent communication and interpersonal skills, with the ability t influence and collaborate effectively across functions.
Strategic thinker with strong analytical abilities and problem-solving skills.
Ability & thrive in a fast-p
