Required - Senior Manager, Marketing (Solar Industry)
Location: Surat, Gujarat, India
Industry- Solar Industry
Must have 5+ years of experience in Marketing, with a focus on the solar industry.
We are seeking an experienced and dynamic Senior Manager, Marketing to lead our marketing initiatives and play a crucial role in advancing our brand presence. The ideal candidate will have a proven track record in PR activities and significant leadership experience in the solar industry.
Responsibilities:
Strategic Marketing Planning:
- Develop and execute comprehensive marketing strategies aligned with the company's overall objectives.
- Conduct market analysis to identify opportunities and threats, providing actionable insights for business growth.
Public Relations (PR) Leadership:
- Oversee and manage all PR activities to enhance the company's image and ensure consistent communication with stakeholders.
- Build and maintain relationships with media outlets, industry influencers, and key stakeholders.
Team Leadership:
- Lead and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and excellence.
- Provide guidance in the development of marketing campaigns, ensuring they align with brand positioning and business goals.
Brand Management:
- Drive brand awareness and positioning in the solar industry through effective marketing initiatives.
- Ensure consistency in messaging and visual identity across all communication channels.
Collaboration and Cross-functional Communication:
- Work closely with cross-functional teams, including sales, product development, and operations, to ensure cohesive and integrated marketing efforts.
- Collaborate with internal and external stakeholders to drive marketing initiatives and achieve business objectives.
Budget Management:
- Develop and manage the marketing budget effectively, ensuring optimal allocation of resources for maximum impact.
Performance Analytics:
- Implement performance metrics and analytics to measure the effectiveness of marketing campaigns.
- Provide regular reports and insights to the leadership team, making data-driven recommendations for continuous improvement.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
- Proven experience (5+ years) in a senior marketing role within the solar industry.
- Strong background in PR activities with a demonstrated ability to manage media relationships.
- Leadership experience, with a track record of successfully leading and developing marketing teams.
- Excellent communication and interpersonal skills.
- Strategic thinker with a results-oriented mindset.
- Familiarity with sustainable energy practices and industry trends.
