The VP of Sales will lead, develop, and implement the sales strategy for the company. They will be responsible for driving revenue growth and fostering long-term customer relationships. The VP of Sales will work closely with other senior leaders to align the sales strategy with overall business objectives.
Summary of essential job functions
Commercial Strategy
· Provide expert input into the vision and strategy to be able to execute on the short- and long-term revenue growth goals for the overall organization.
· Implement strategies for driving new business opportunities, KPI development, and execution to the business objectives.
· Establish priorities, align resources, and implement best practices, procedures, and programs across their assigned accounts.
Sales Leadership
· Provides input for sales and pricing teams’ goals, activities and performance to KPIs. Is accountable for achievements across their assigned accounts.
· Develop sales strategies to expand customer base and penetrate new markets.
· Develop relationships at every level of their assigned accounts.
Customer Experience
· Understand the current state of customer experience and works tirelessly with customer service, customer advocacy and support functions to ensure a seamless and positive customer experience.
· Develop and implement strategies for improving customer retention and loyalty.
· Work with cross-functional teams to ensure the voice of the customer is integrated into business decisions.
· Construct and manage account plans, with executive sponsor and account team, for each account assigned.
· Guide the customer as a partner, developing and managing expectations, ensuring excellent results and client satisfaction.
Financial Management
· Understands the revenue forecasts, budgets, and performance metrics and is able to adjust activities to affect the results.
· Provides insights on key commercial KPIs (e.g., revenue growth, customer acquisition, market share).
· Monitor and manage the profitability of assigned accounts.
· Able to build out multi-year sales pipeline and forecast business development annually.
Partnerships & Business Development
- Identify and build strategic partnerships with key stakeholders, including distributors, partners, and third-party vendors.
- Lead negotiations and collaborations that enhance the company’s commercial position.
Required skills and qualifications
• Solid business acumen and strategic thinking.
• Ability to serve as an expert on business challenges and brainstorm innovative solutions.
• Good emotional intelligence and ability to influence others from a multitude of backgrounds.
• Exceptional negotiation and relationship-building skills.
• Ability to thrive in a fast-paced, dynamic environment.
• Solid track record in driving business growth and revenue generation.
• Excellent leadership, communication, and interpersonal skills.
• Ability to think strategically and execute plans effectively.
• Expert understanding of market dynamics, customer trends, and competitive landscape.
• Good analytical skills, with experience in data-driven decision-making.
• Computer proficiency in WORD, Excel, and PowerPoint.
Preferred skills and qualifications
• Bachelor’s degree in business, Marketing, Finance, Engineering or related field or relevant equivalent experience required.
• At least five years of divisional industry experience required.
Competencies
Morality & Integrity:
- Maintains confidence when dealing with sensitive and confidential information.
- Consistently demonstrates respect and appreciation for their team members.
- Communicates expectations clearly and enforces company policies and code of conduct, setting a standard for ethical work from all employees. Is able to answer complex questions about the information.
- Committed to transparency and honesty and does not manipulate unfavorable information or updates.
Accountability & Ownership:
- Willingly accepts responsibility for favorable or unfavorable actions performed by themselves or their team members.
- Sets clear expectations and sense of purpose and communicates achievements through metrics achievement and goal setting.
- Enforces follow through on negative consequences when expectations are not met.
- Exemplifies a one team attitude and drives the same with others.
- Admits mistakes and does not get defensive when mistakes are pointed out.
Team Management:
- Has expert knowledge of the needs of business and department objectives and works to meet those needs through training, coaching, promoting, and/or the hiring of new talent.
- Sets expectations and assigns responsibility of deliverables to team members, ensuring their understanding of assignment.
- Empowers team members to self-organize and solve problems.
Execution:
- Able to assemble a team, and leverage the teams' individual strengths to deliver goals.
- Able to put together the right skillsets and backgrounds to tackle the tough issues or deliverables.
Influence:
- Communicates complex issues clearly and credibly with all levels of audience.
- Scans the environment for key information and messages to form the development of communication strategies.
- Uses situations to create a desired impact and to maximize the chances of a favorable outcome.
Connection & Belonging:
- Communicates often and openly and creates a feeling of succeeding and failing together as a team.
- Shows strong emotional intelligence by knowing when to talk and listen, what to say, and when to say it, leading to a positive team culture.
- Creates an atmosphere of trust and a sense of safety for others.
- Maintains a culture of continuous, high engagement with individuals, team, and company.
Business Acumen:
- Demonstrates expert knowledge of business operations and financial management and can effectively lead initiatives to drive business growth and success.
- Can identify opportunities to drive positive growth and success.
Business Judgment:
- Able to deliver a return on capital investment with decisions that were analyzed and tested within the business before scaling.
Strategic Thinker:
- Accountable for financial and human capital management goals by recommending business needs and surfacing challenges, and potential consequences.
- Can clearly develop and communicate actions in alignment with the vision and breakthrough strategies including potential outcomes and impacts.
- Initiates cross training and intentional developmental opportunities to support business continuity and growth.
Problem Solver:
- Has knowledge and experience to identify and analyze problems, trends and test an options before voicing a potential solution.
- Continuously looks for new opportunities or ways to make processes more efficient.
- Guides team members (inside and outside of department) through any changes, providing support, motivation and training, where needed. Uses tools and resources (technology, etc.) available to them to organize information, produce high-quality outputs, and communicate effective and professionally.
