Director of Programmatic Media & DOOH Strategy
Location: Atlanta, GA (Hybrid – 4 days in office, 1 remote)
Reports To: CEO
Division: Media & Monetization
About the Company
Georgia Green Energy Services (GGES) is an infrastructure and technology company specializing in EV charging deployment, parking space monetization, and next-generation smart node systems. As we scale our EV charging network, we are building a high-impact Digital Out-of-Home (DOOH) media network designed to transform EV Charging Stations into recurring, high-margin media assets.
Our chargers are not just energy delivery systems — they are premium advertising surfaces in grocery-anchored shopping centers, commercial properties, and high-dwell environments.
We are now seeking a Programmatic & DOOH Media Manager to architect, manage, and scale this media division into a regional (and eventually national) advertising network.
Position Overview
The Programmatic & DOOH Media Manager will be responsible for designing and scaling GGES’s digital out-of-home media ecosystem across:
- EV charging screens
- Parking monetization platforms
- QSN-L smart node network
- Future data-driven media assets
This is a strategic revenue leadership role focused on:
- Programmatic platform integration
- Yield optimization
- Agency and brand partnerships
- Direct advertiser acquisition
- Revenue growth and scalability
- Media network positioning for long-term enterprise value
This role will own the full advertising lifecycle — from inventory architecture to performance reporting.
Key Responsibilities
1. Media Network Strategy & Architecture
- Develop and execute the long-term DOOH monetization strategy.
- Design tiered inventory packaging (premium, standard, local).
- Create CPM rate cards and dynamic pricing models.
- Structure direct vs. programmatic revenue mix.
- Establish local, regional, and national sales frameworks.
- Position GGES as a premium EV-driver-focused media network.
2. Programmatic Platform Management
- Lead integration and optimization with platforms such as:
- Broadsign
- Vistar Media
- Place Exchange
- Manage SSP/DSP relationships.
- Optimize fill rate, eCPM, and blended CPM.
- Monitor performance metrics and reporting dashboards.
- Ensure creative compliance and technical integrity.
- Develop inventory reporting systems for executive review.
3. Revenue Growth & Yield Optimization
- Establish revenue per screen per month benchmarks.
- Develop peak vs off-peak monetization strategies.
- Create local advertiser bundles.
- Build recurring advertising subscription models.
- Increase fill rate to target thresholds (60–75%+).
- Improve effective revenue per charger through packaging and data segmentation.
4. Agency & Brand Partnerships
- Develop relationships with regional and national ad agencies.
- Secure anchor brand partnerships.
- Structure multi-location retail campaigns.
- Build strategic partnerships with
- Grocery chains
- Automotive brands
- Financial institutions
- Healthcare systems
- Local business networks
- Present media kits and negotiate commercial terms.
5. Direct Sales Channel Development
- Create outbound strategy targeting:
- Regional businesses
- Multi-site property owners
- Franchise operators
- Develop bundled cross-platform advertising packages.
- Support sales pipeline and CRM tracking for advertisers.
- Design scalable advertiser onboarding systems.
6. Data Strategy & Audience Monetization
- Develop audience segmentation strategies using:
- Dwell time
- EV driver behavior
- Geographic data
- Retail proximity
- Explore attribution partnerships and retail measurement tools.
- Build narrative around premium EV-driving demographic.
- Position inventory as high-income, high-dwell audience exposure.
7. QSN-L Media Integration
- Design integrated advertising packages across:
- EV charging screens
- QSN-L nodes
- Parking monetization systems
- Create enterprise sponsorship packages.
- Align QSN-L brand strategy with monetization goals.
- Develop scalable media frameworks for future node deployments.
Performance Expectations (First 12 Months)
- Establish full programmatic ecosystem integration.
- Launch formal media kit and rate card.
- Achieve minimum 60% average fill rate.
- Secure 3–5 anchor brand partnerships.
- Build advertiser CRM pipeline.
- Deliver recurring, predictable advertising revenue stream.
- Establish executive-level reporting dashboards.
Required Qualifications
- 5+ years in Digital Out-of-Home (DOOH) or programmatic advertising.
- Experience working with programmatic platforms such as Broadsign or similar.
- Demonstrated experience scaling a screen-based or digital media network.
- Strong understanding of:
- OpenRTB
- SSP/DSP ecosystem
- CPM pricing models
- Yield optimization
- Fill rate metrics
- Experience negotiating agency or brand-level media agreements.
- Strong financial acumen (revenue forecasting, margin optimization).
- Ability to build and present executive-level strategies.
Preferred Qualifications
- Experience in EV charging networks or retail media networks.
- Background in smart city, airport, mall, or transit media.
- Familiarity with geospatial audience modeling.
- Startup or high-growth company experience.
Core Competencies
- Strategic thinker with strong commercial instincts.
- Revenue-first mindset.
- Analytical and data-driven decision maker.
- Comfortable negotiating complex revenue-share agreements.
- Confident presenting to executive stakeholders and agencies.
- Entrepreneurial and comfortable building from zero to scale.
Compensation
- Competitive base salary (commensurate with experience).
- Performance-based revenue bonus.
- Revenue accelerator incentives tied to media growth.
- Long-term profit participation opportunity.
- Executive growth pathway as division scales.
Flexible work from home options available.
ABOUT Georgia Green Energy Services
YOUR MOST TRUSTED ELECTRICIAN SINCE 2008
Georgia Green Energy Services is a proud local, family owned and operated company committed to serving our community to the best of our ability. Backed by 15+ years of service excellence, we always go above and beyond to ensure your every electrical need is met. Our dedicated electricians have worked tirelessly to build our reputation as the most trusted and reliable electrical service provider in the area. With a dedication to quality workmanship and unmatched customer service, Georgia Green Energy Services is here to ensure your electrical system is as safe, efficient, and effective as possible.
