Wood Mackenzie is the global data and analytics business for the renewables, energy, and natural resources industries. Enhanced by technology. Enriched by human intelligence. In an ever-changing world, companies and governments need reliable and actionable insight to lead the transition to a sustainable future. That’s why we cover the entire supply chain with unparalleled breadth and depth, backed by over 50 years’ experience. Our team of over 2,400 experts, operating across 30 global locations, are enabling customers’ decisions through real-time analytics, consultancy, events and thought leadership. Together, we deliver the insight they need to separate risk from opportunity and make confident decisions when it matters most.
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Wood Mackenzie Values
- Inclusive – we succeed together
- Trusting – we choose to trust each other
- Customer committed – we put customers at the heart of our decisions
- Future Focused – we accelerate change
- Curious – we turn knowledge into action
The Senior Marketing Manager, Power & Renewables (P&R), is responsible and accountable for the Power & Renewables marketing strategy and plan, which supports growth within Wood Mackenzie.
They will plan, implement, and evolve a global and APAC-specific P&R Marketing program, using performance data and insight to continuously improve the program and achieve revenue growth goals.
The Senior Marketing Manager, P&R, reports to the Marketing Director, P&R, and will collaborate closely with the Global Marketing team to deliver on their plans.
Main Responsibilities
Develop and clearly articulate a compelling marketing strategy to support priority goals and drive growth within our global and APAC P&R business
Develop and execute integrated marketing campaigns and tactics in line with the strategy, utilizing the full marketing channel mix and martech stack
Work with Product Marketing to help build compelling narratives around P&R products and offerings
Work collaboratively with the global marketing team to maximize reach and performance of campaigns and to share best practices
Continuously analyze and evaluate campaigns to improve performance and deliver on KPIs and revenue targets
Utilize customer and market insights to inform strategy and planning
Collaborate seamlessly with the P&R leadership and commercial teams, to maintain alignment on growth priorities and to ensure customer-centricity is at the heart of all our campaigns
Effectively manage stakeholder relationships across the business and provide regular performance updates
Manage a budget and deliver on agreed ROI
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Knowledge & Experience
Significant previous experience in roles where you have been responsible for developing global and APAC-specific demand marketing strategy across multiple channels and delivering on the tactical plan/s
Commercially orientated – must have experience developing and executing marketing programs that drive tangible revenue
High degree of comfort working in a B2B professional services environment
Proven track record of delivering to plan and budget and exceeding goals
Experienced martech user (experience using Salesforce and Pardot is an advantage)
Sound knowledge and experience of digital marketing practices and channels
Knowledge of the energy, renewables, and/or commodity markets is a distinct advantage
Core Competencies
Ability to strategically interpret performance, customer, or market trends to derive insight and inform decision-making
Outstanding English communication skills (written and verbal) and a proven ability to influence stakeholders and teams
Excels at problem-solving and approaching issues in multiple ways
Experience line managing
A natural collaborator and team player, able to build and maintain effective cross-functional relationships and work with multi-disciplinary teams
A customer-first, growth-oriented mindset
Enthusiastic, self-motivated, and with the ability to work independently
An intellectual curiosity and genuine interest in developing yourself
Ability to work under pressure in a fast-paced environment
Equal Opportunities
We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex, national origin, disability or protected veteran status. You can find out more about your rights under the law at www.eeoc.gov
If you are applying for a role and have a physical or mental disability, we will support you with your application or through the hiring process.
