Not just a job, but a career

Yokogawa, award winner for ‘Best Asset Monitoring Technology’ and ‘Best Digital Twin Technology’ at the HP Awards, is a leading provider of industrial automation, test and measurement, information systems and industrial services in several industries.

Our aim is to shape a better future for our planet through supporting the energy transition, (bio)technology, artificial intelligence, industrial cybersecurity, etc. We are committed to the United Nations sustainable development goals by utilizing our ability to measure and connect.

About the Team
Our 18,000 employees work in over 60 countries with one corporate mission, to "co-innovate tomorrow". We are looking for dynamic colleagues who share our passion for technology and care for our planet. In return, we offer you great career opportunities to grow yourself in a truly global culture where respect, value creation, collaboration, integrity, and gratitude are highly valued and exhibited in everything we do.

At Yokogawa we are building a sustainable society by connecting with our customers, and co-innovating with them to build a brighter tomorrow together.

Yokogawa Corporation of America is seeking a strategic Market Development Manager to join our Industry Marketing team. This position will be responsible for creating thought leadership and direction for our industrial automation business in the emerging Hydrogen Ecosystem.

As the Market Development Manager, you will be responsible for identifying new opportunities in hydrogen, developing market penetration strategies, and nurturing relationships to facilitate business growth. You will collaborate closely with cross-functional teams to execute market development plans effectively.

Responsibilities:

Market Analysis: Conduct comprehensive market research to identify emerging trends, competitor analysis, and potential opportunities for growth. Analyze market dynamics, customer needs, and industry trends to inform strategic decision-making.

Market Strategy Development: Develop market entry and expansion strategies based on market analysis and business objectives. Create detailed plans outlining target markets, positioning strategies, and pricing strategies.

Business Development: Partner with the business development team to proactively identify and pursue new opportunities by building and maintaining relationships with key stakeholders, including customers, partners, and industry influencers.

Product Development Support: Work with product management teams to understand product capabilities and identify opportunities for product enhancements or new product development based on market needs and feedback.

Marketing Support: Collaborate with the marketing team to develop marketing campaigns, promotional materials, and messaging strategies tailored to the target market. Provide insights and recommendations to optimize marketing efforts, drive brand awareness and increase lead generation.

Cross-Functional Collaboration: Collaborate with cross-functional teams, including sales, business development, product management, and other regional affiliates, to align market development initiatives with overall business objectives. Communicate effectively across departments to ensure seamless execution of market development plans.

Performance Monitoring and Reporting: Track key performance indicators (KPIs) to measure the success of market development initiatives. Prepare regular reports and presentations to communicate progress, insights, and recommendations to senior management.

Requirements:

Education

Bachelor’s degree in engineering preferred

Required skills and experience

Able to work autonomously and be self-motivated for success
Be a team player and collaborator with exceptional interpersonal skills Can simplify and clarify complex ideas to broad and diverse audiences
Have the desire to consume and share knowledge
3+ years of process industry experience
5+ years of relevant industry experience

Preferred experience

8+ years of relevant industry experience

Yokogawa is an Equal Opportunity Employer. Yokogawa wants a diverse, equitable and inclusive culture. We will actively recruit, develop, and promote people from a variety of backgrounds who differ in terms of experience, knowledge, thinking styles, perspective, cultural background, and socioeconomic status. We will not discriminate based on race, skin color, age, sex, gender identity and expression, sexual orientation, religion, belief, political opinion, nationality, ethnicity, place of origin, disability, family relations or any other circumstances. Yokogawa values differences and enables everyone to belong, contribute, succeed, and demonstrate their full potential.

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Yokogawa Corporation of America YCA

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Market Development Manager - Hydrogen