Director of Residential Sales

Location: Delray Beach, Florida

Onsite position

Employment Type: Full-time, W2

Compensation

Base salary approximately $100,000
Override on volume of closed deals
Total compensation expected to exceed $200,000+ for strong performance
KPI-driven compensation structure
Volume-based overrides per transaction

Specific commission structure will be discussed during the interview process.

About the Company

We are representing a well-established, privately backed residential solar company operating in South Florida for more than a decade. The organization has strong market presence, stable leadership, and is currently scaling its residential division.

The company operates within a structured accountability framework with disciplined meeting rhythms, KPI transparency, and a performance-oriented culture.

This role is open due to leadership transition and immediate growth needs.

Position Overview

The Director of Residential Sales will lead and scale the internal residential sales organization. This role is responsible for overseeing KPI performance, managing dashboards and analytics, driving revenue growth, and maintaining strict discipline around customer acquisition cost and time-to-close metrics.

This is a hands-on leadership role. The selected candidate must actively manage performance, coach managers, and operate within a highly data-driven sales environment.

The Director will oversee three direct reports, including a Sales Manager who manages the broader sales team.

Key Responsibilities

Sales Leadership

Lead the residential sales division
Oversee sales manager and broader sales organization
Drive accountability across KPIs
Improve close rates and overall sales performance

KPI and Analytics Management

Monitor and manage performance dashboards
Analyze lead performance and funnel metrics
Evaluate close rates and deal patterns
Control customer acquisition costs
Track and reduce time-to-close metrics
Improve call center conversion performance

Revenue Execution

Drive contracts through to completed installations
Align marketing, lead generation, and sales execution
Optimize overall sales funnel performance

Team Development

Build scalable sales processes
Maintain disciplined meeting structure
Create performance visibility across the team
Coach and develop underperforming representatives

Qualifications

Required Qualifications

Proven leadership experience in residential solar sales
Experience managing internal sales teams
Strong KPI and analytics orientation
Technology-forward mindset
Experience operating dashboards and managing sales metrics
Builder mentality with ability to scale a sales organization
Strong communication skills and executive presence

Preferred Qualifications

Experience in private equity-backed organizations
Experience building or optimizing financing programs
Call center performance management experience
Experience managing customer acquisition cost and sales cycle timelines

Benefits

50 percent employer-paid health insurance
401K with employer match
3 weeks paid time off
HSA and FSA options
Additional benefits package details provided during interview process

Schedule

Monday through Friday

Office hours: 8:00 AM to 4:30 PM

Onsite in Delray Beach

Ideal Candidate

Data-driven sales leader
Strong executive presence
Comfortable in a performance-accountability culture
Builder, not maintainer
Motivated by scaling operations
Comfortable reporting to executive leadership

The Misch Group

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Director of Residential Solar Sales