Marketing Werkstudent

As a Marketing Werkstudent at Via, you’ll join an energetic, analytics-driven global demand generation team — a passionate group that is a proven and essential growth engine for the company. You will be supporting the global demand strategy for Via’s B2B and B2G businesses, across channels. You’ll create and fully own integrated marketing campaigns to support Via’s business growth across verticals — public transit, paratransit, student and university transport, corporate campus mobility, and transit planning.

This is a working student role (up to 20h a week). The position is based in Berlin, where we work in a hybrid way. Previous work experience is recommended)

What you will do:

• Support the launch of integrated marketing campaigns that drive measurable demand for Via’s products, including strategies for email marketing, advertising, events, content development, direct mail, and more.
• Collaborate with design and content teams to write the articles, white papers, digital ads, and other assets needed to make your campaigns a success.
• Draft and build new Pardot landing pages, email marketing campaigns, Google/LinkedIn advertisements, and other promotional materials that make our prospects excited to learn more.
• Work closely with our Partnership and Demand Generation teams to strategize how their outbound campaigns compliment inbound activities, testing new tactics to increase MQL to meeting conversion rates.
• Communicate strategies, insights, and progress toward KPIs to internal stakeholders via campaign measurement in Salesforce and Tableau.

Who you are:

• At least 1 year of experience (including internships) ideally in a marketing, business development or growth space
• You are fluent in English and have native-level proficiency in German.
• Collaborative and communicative, with a strong ability to work seamlessly across business teams, creative teams and geographies (both internally and externally).
• Analytical and rigorous, with an understanding of key customer acquisition metrics
• Independent, strategic, and entrepreneurial - a self-starter who is comfortable taking on a high level of responsibility
• Eager to immerse yourself and learn new tools

What We Offer:

• Joining a global employer with over 600 mobility deployments in 35+ countries
• Becoming part of a company that was awarded for its commitment to social good
• A lovely office situated in the heart of Berlin Mitte, where you can enjoy weekly team lunches
• Base salary pay: €15/hour (up to 20h a week)